Packaging Design Awesomeness: Abrogratto

Abrogratto 18 is a brand of premium, ready-to-drink bottled cocktails. As it is a small company, they have chosen to create collections of small batches of classic cocktails, the first one being Negroni. The visual identity of Abrogratto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. Afterwards, the packaging was designed, which was inspired by the name of the brand and history of alcoholic drinks around the world. The design had to be sophisticated and classic but adapted to a contemporary context and in line with the values of the brand: premium and meticulous.

Photos: Sumiko Miura

Packaging design

 

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Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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