After over 4 years I decided to start working on a new personal site. The last time I made updates was back in 2009 and since then I haven't been paying too much attention to it, however I feel it's time for me to try some different things with it in terms of web design, responsive, mobile first and other such trends. The first thing I needed of course was a logo. Today, I share with you the creative process behind the logo.
Another reference is the San Francisco Giants logo, I love the angularity and the way the letters have been super imposed.
Some explorations for fun
Once I had some sketches I started creating the digital version. The logo is basically made of rectangles and triangles and as you can see the images below, I started adding basic shapes and improving upon them.
Negative space shadows
Using the same triangles from the corners of the "S", I created basic shadows, and then made them as negative space.
After an afternoon of fun I ended up with a nice symbol, very aligned with the design principles I had in mind, especially to have the look and feel of a college sports team. I still want to make some optical adjustments to make sure the proportions are right. The next step then will be to show you the web site :)