Set design & paper art for watch brand Parmigiani Fleurier

I stumbled across the work of Aline Houdé-Diebolt and felt she would be a great feature on ABDZ. I wanted to share her project for Parmigiani Fleurier which is a Swiss brand of watchmakers. Simply titled: Parmigiani Fleurier, it's an ad campaign involved her craft in set design and paper cut design. The result is a fantastic mixture of minimal design flexed with basics colours like black and white. Subtle but definitely luxurious and exquisite.

Création de décors en papier pour les montres de la marque Parmigiani Fleurier. Visuels destinés au magazine annuel de la marque.

Set Design & Paper Craft

About Aline HD

HD stands for Houdé-Diebolt so not to be confused. Aline Houdé-Diebolt is an art director, set designer, paper designer based in Paris, France.



  • Photography: Benjamin Henon
  • Paper artist: Aline Houdé-Diebolt
  • Agencyies: Prisma Média / Créative Room, Agence La Suite

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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