ABSOLUT Glitch Effects

Marco Salemi, Giarri and hup studio  have been commissioned by Psyop to create a series of glitch effects and logo animation for Absolut 'It’s In Our Spirit' spot Introducing their new brand platform Absolut has launched a major new global campaign. Check out the awesome glitches and in the end there’s a link for you to see the full spot!


  • Design & Animation: hup studio
  • Client: Absolut
  • Agency: BBH/Singapore
  • Production: Psyop
  • Direction: Todd Mueller + Kylie Matulick
  • Year: 2020

Watch the full Spot here

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