A throwback from the late 90s with this collaborative project for Puma. Exploring these past aesthetics through motion design, art direction, and pure nostalgia! After watching the ad campaign, for who you will remember.
For the 2019 edition of 36 Days of Type, the amazing people over at Animography . decided to play around with Lovelo's many customizable features to create 36 different styles. Lovelo is an animated typeface that consist of 6 strokes that be individually animated along the outlines of the letterforms.
With just those 6 strokes, we've explored some of the possibilities to customize this typeface. For example; We had really short fat lines turn into dots, we placed black strokes on top of with strokes to create an inline effect, and we used lots of expressions to add bounce and elastic overshoot.
There are many more possibilities waiting to be explored. Download a free trial of Lovelo and try it for yourself. The paid version includes 15 presets to get you started. Check those out right here on Bēhance.
Lovelo is an animated typeface that consist of 6 strokes
Motion Design and Typography
- Try Lovelo for free.
- Try or buy at Animography.net