Deep Yellow was commissioned by McKinsey & Company for launching a new branding and visual identity for their "Cloud" division. Deep Yellow chose a 3D approach together with the elements of shape shifting to create the visual identity and the beautiful graphics used in it. The outcome is a unique and dynamic art to accompany the new division
Overview
For more information make sure to check out Visit McKinsey Cloud
Credits
- Client: McKinsey & Company
- Sector: Cloud by McKinsey
- Agency: Deepyellow™
- Art Director: Nertil Muhaxhiri
- 3D Design: Deepyellow™
- 3D Animation & Music: Deepyellow™
- McKinsey & Company Lead Design: April Bell
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