Sherwin-Williams, the renowned paint and coatings company, has recently released its latest marketing campaign, and it is a true feast for the eyes. Directed by ECD Jayson Whitmore, these spots are a beautiful, dynamic, and colorful representation of the brand and its products. The visuals are a fresh live-action/CG mashup that departs from the fully animated world, which is a refreshing change.

The team behind these stunning spots, Laundry, did an incredible job in bringing the campaign to life. They expertly combined live-action footage with computer-generated imagery to create a visual experience that is both eye-catching and memorable. The creative use of color and motion is sure to leave a lasting impression on viewers.

What's more, the campaign features a beloved canine friend in a starring role. The use of a dog adds a touch of heart and humor to the spots, making them relatable and enjoyable to watch. The combination of stunning visuals, live-action, and CG elements, and the appearance of a furry friend, make these spots a truly unique and unforgettable experience. Kudos to the Laundry team and ECD Jayson Whitmore for creating such a memorable campaign for Sherwin-Williams.

Stills

Storyboard

Credits

• Client: Sherwin-Williams
• Agency: CYLNDR
• ECD: Jayson Whitmore
• Executive Producer: Matthew Primm
• Producer: Susie Kim
• Coordinator: Wyatt Winokur
• Coordinator: Mihta Garan
• VFX Supervisor/Technical Director: Dennis Shin
• Art Director: Chris Armstrong
• Storyboard: Nick Diaz
• Storyboard: Eddie Lin
• Design: Chris Murray, Jackie Doan, Shuyun Xiao
• 2D Animation: Joseph Moon, Yongmin Park
• 3D Animation: Aaron Sather, Cody Courmier, Brandon Mathews
• Compositing: Anthony Medina, Fabio Lamarche, Aaron Sather, Cris Kong, Jon Lorenz
• Edit: Adam Laiben, Jorge Sandoval

For more information make sure to check out Laundry’s website.