Nestled in the scenic embrace of southern Italy, Harim Business School doesn't just make its mark academically but stands out with its evocative branding. This pioneering management institute, the first in the region, is on a mission to break geographical confines, employing a curriculum that's as cutting-edge as its visual identity. The school isn't just about bookish knowledge; it’s a breeding ground for the future's top-tier professionals. Offering a rich tapestry of workshops, talks, company explorations, and internships, Harim crafts an unerring trajectory from instruction to industry.
The Wave Studio, a name synonymous with design brilliance, was the alchemist behind this brand magic. Delving into the essence of Harim, they presented a concept that encapsulates its spirit – bridging divides, be it geographical or professional, and turning dreams into deeds. The initial "H" is no mere alphabet here. It’s a canvas, a template ready to traverse both digital and print landscapes. The logo, in its fluidity, offers a fresh visage every time, making each encounter a delightful surprise. Design, in this instance, truly becomes an eloquent expression.
Let's shower our applause on the visionaries: Simone Guccio, Alessandra Mastroeni, Leonardo Maltese, John Blond, Simone Saporita, Enza Sciacca, and Mattia Zingale. Under The Wave Studio’s aegis, they've rendered Harim Business School an identity that’s not just eye-catching but embodies its very soul. Encore!
Branding and visual identity artifacts
Credits
- Client: Harim Business School
- Agency: The Wave Studio
- Team: Simone Guccio, Alessandra Mastroeni, Leonardo Maltese, John Blond, Simone Saporita, Enza Sciacca, Mattia Zingale
For more information make sure to check out The Wave Studio website or follow them on Behance
