Dive into the vibrant world of Scoot Airlines through illustration and animation variations that bring the joy of travel to life. Explore engaging design and storytelling in this unique campaign.
In a striking collaboration that underscores the power of visual storytelling, the creative studio Odd Bleat teamed up with VML Singapore to bring a fresh, illustrative identity to Scoot Airlines. Tasked with creating a suite of 100 illustrations, Odd Bleat has masterfully encapsulated the essence of Scoot's "Escape the Ordinary" mantra through a vivid array of character-driven narratives that span across passengers, crew, destinations, and the airline's fleet itself.
The genesis of this ambitious project began with a clear vision: to craft flat-color, character-based illustrations that resonate with the global audience of Scoot. From the initial sketches to the final vectorized artworks, each illustration was injected with a distinct personality and style, breaking free from the mundane to celebrate the diversity and vibrancy of Scoot's worldwide destinations.
Odd Bleat's dedication to detail is evident in the meticulous selection of clothing, accessories, and poses, ensuring that each character, whether human or animal, tells a unique story. The color palette, dominated by Scoot's signature yellow, black, and white, with splashes of additional tones, serves to enrich the visual experience, making each illustration not just a piece of art but a gateway to an extraordinary journey.
The illustrations were categorized into four main themes: Passengers, Travelers, Destinations, and the Scoot Crew, each highlighting different aspects of the travel experience with Scoot. For example, the Passengers category brought to life the airline's features like extra legroom and in-flight amenities, while the Destinations illustrations celebrated the cultural richness of cities served by Scoot.
A pivotal moment for the campaign was the transition of these static illustrations to dynamic animations, marking a significant expansion of the project's scope. Through the combined efforts of Odd Bleat and VML, these animations found their way onto some of the world's largest screens, including landmarks in Singapore and China, and were integral to the campaign's global rollout across digital and print mediums.
This Scoot Airlines illustration campaign exemplifies how thoughtful design can transcend traditional advertising, creating an immersive world that invites travelers to "Escape the Ordinary." It stands as a testament to the power of collaboration, creativity, and the endless possibilities of illustration and animation in storytelling.
Illustration artifacts
Credits
- Client: Scoot Airlines
- Agency: VML Singapore
- Creative Director: Andres Mejia
- Account Management: Mehndi Randhawa ,Cherlyn Heng
- Production Company: Odd Bleat
- Art Direction: Yannis Zoumakis, Manos Gerogiannis
- Illustrations: Yannis Zoumakis, Spyros Loran, Maro Palara, Adamantia Chatzivasiliou, Joahna Dreli
- Animation: Manos Gerogiannis, Spyros Loran, VML Partners, Emma Pallos
- Producer: Marianna Papachristodoulou
For more information make sure to check out Odd Bleat on Behance.
