Discover EnAlza’s branding and visual identity, designed to reflect value growth and future projection in real estate.
When it comes to branding and visual identity, the story behind EnAlza offers valuable lessons. Designed by Fellas Studio, the EnAlza brand aligns its core message of growth with a cohesive visual identity. “En Alza,” which translates to “on the rise,” fits perfectly with the company’s mission: to increase the value of properties in the market. This direction heavily influenced the branding, creating a sleek, forward-thinking image that reflects both agility and elegance.
Naming plays a critical role in any branding effort. In EnAlza’s case, the expression “En Alza” directly represents the company’s promise—an upward trajectory in the real estate world. The phrase is often used in Spanish to describe something increasing in value, making it a natural fit for a project management company focused on enhancing property worth. The name itself hints at forward momentum and future success, which are key elements in building trust and excitement in potential clients.
The visual identity follows the theme of elevation quite literally. Fellas Studio translated the concept of growth and progress into the visual language of the brand. From the logo to the broader graphic universe, everything is designed to reflect a sense of rising and advancement. This is seen in the dynamic, upward-moving elements used across all visual assets. The graphics exude energy and vibrancy, symbolizing the transformational impact EnAlza aims to have on its clients’ properties.
The design approach is minimalist yet impactful. Lightness and agility are the primary characteristics conveyed through the branding, aligning perfectly with the company’s aim to offer a seamless, efficient experience in property management. This minimalism does not detract from the message; instead, it enhances clarity and creates a sense of modernity and sophistication.
Typography is clean and simple, reinforcing the brand’s focus on elegance and professionalism. The font choice complements the idea of upward movement, with letters that feel light and spacious. This creates a sense of openness and opportunity, much like the real estate ventures EnAlza manages.
The success of EnAlza’s branding lies in its ability to marry its visual identity with its mission. Every design element—from the logo’s subtle nod to upward motion to the vibrant graphic elements—reinforces the company’s promise of growth and transformation. By staying true to its core values and translating them into a cohesive visual language, EnAlza sets a strong example of how branding and visual identity can elevate a business in the real estate industry.
Whether you’re a designer looking for inspiration or a brand strategist aiming to create a compelling identity, EnAlza’s approach offers key insights. It demonstrates how a clear understanding of the company’s mission can guide every aspect of the design process, resulting in a visual identity that resonates with clients and sets the brand apart from competitors.
For more design inspiration, check out Fellas Studio’s work at Somos Fellas or on Instagram at @somosfellas.
Branding and visual identity artifacts
For more information make sure to check out Somos Fellas on somosfellas.com and Instagram @somosfellas
