Koto’s new brand and website for MassiveMusic translate sound into a dynamic visual system powered by craft, motion, and generative design.

When a brand has spent more than 25 years shaping how the world hears, the visuals need to keep up. MassiveMusic, long known for building sonic identities and making audio feel like a strategic superpower, has entered a new chapter, and Koto has given the company a brand and digital system that finally matches its scale, ambition, and depth. The project brings together identity, motion, and digital craft to translate something inherently intangible, sound, into a visual language that feels physical, emotional, and unmistakably MassiveMusic.

Strategy: Sound as a Multidimensional Experience

Koto’s starting point was alignment: unify MassiveMusic’s expanded suite of B2B services into one clear narrative. “New Dimensions in Sound,” the core strategic idea, reframes the company not just as a provider of music solutions, but as a partner shaping how brands create emotional and measurable impact through audio.

From there, the verbal identity tightens. Confident. Human. Creative. The tone mirrors the energy of the music while grounding the brand in clarity and intention.

Brand Identity: Making the Invisible Visible

Sound is usually something you feel before you understand, and the new identity leans into that. Koto reimagined MassiveMusic’s logo and wordmark with sharper geometry and a taller, more assertive stance. The asymmetry remains, nodding to the brand’s roots and its distinct audience, while the custom wordmark delivers scale and presence.

The palette stays disciplined: monochrome does most of the work, while the iconic MassiveMusic orange comes in like an accent note, precise, energetic, designed for impact.

Typography takes on a musical role of its own. Using Forma DJR Display, the system moves between quiet, medium, and loud “volumes.” It’s a smart framework that turns hierarchy into a rhythm.

The most expressive piece is a generative pattern system built around physical reactions to sound — goosebumps, tingling spines, rising hairs. Gradients pulse like frequencies. Forms distort and expand, guided by the energy of the music itself. It’s a visual translation of sensation, not just information.

Digital: A Website That Keeps the Brand’s Volume Up

Translating this much motion and expressiveness into a fast, functional website is no small feat. Koto (with development partner Good City) rebuilt the MassiveMusic site so that the brand doesn’t flatten when it hits the browser, it intensifies.

Motion effects and patterns aren’t pre-rendered; they’re generated live in the browser. The result is a digital experience that’s fast, responsive, and creatively consistent down to the pixel. Editors can build pages at speed knowing the system will hold. Most brand systems lose sharpness when they go digital. This one doesn’t.

A New Era for a Pioneer in Sound Branding

MassiveMusic helped shape what sonic identity means for the modern brand world long before “audio branding” became a trend. This new identity and platform set them up for the next 25 years, connecting creativity, technology, and emotion into one coherent system. It’s a reminder of what happens when a design studio and a music partner both operate at full volume.