Series Eight crafts a luxury branding and visual identity for Keanis. See how they redefined lab-grown diamonds.

We love seeing design that shifts a whole market. Series Eight recently did just that for Keanis. Keanis is a brand that sells fine jewelry made from lab-grown diamonds. They had a big goal. They wanted to bring luxury jewelry to Europe at a fair price. Their pieces cost much less than old brands. But they still needed to feel high-end. This is where the new branding and visual identity come into play. The studio built a look that is both modern and timeless. It feels warm but also very refined.

The brand uses clean lines and soft curves. These shapes represent real bonds between people. The custom wordmark is a great touch. It has small merges in the letters. This shows how jewelry connects us to our loved ones. Instead of just using gold colors, the team used fine details. They focused on white space and nice textures. This lets the jewelry be the star of the show. It proves that luxury is about craft and not just a price tag. The whole look is very elegant.

Photography is a huge part of this project. The team chose an editorial style. It looks like a high fashion shoot. The lighting is soft. The shots are close and personal. This helps people feel a bond with the items. Buying a ring online can be hard. You cannot touch the piece. High-quality photos help bridge that gap. They show the fine details of every stone. This builds trust with the buyer. It makes the digital shop feel like a real boutique.

The digital side is just as good. Series Eight made the shop on Shopify. They solved many hard tech problems. Usually, Shopify only shows one image for each style. The team used smart code to show full galleries for every metal type. They also made a ring builder. It is very easy to use. You can pick the gem, the metal, and the size. You even see how big the stone looks. There are also clear delivery dates. All these small things make the user feel safe. It turns a complex task into a fun journey.

The tagline "Finding your forever" ties it all together. It shows that jewelry is for big life moments. The words used on the site are kind and soft. It feels like talking to a friend who knows a lot about gems. Every interaction on the site is smooth. When you hover over a button, it moves just a little. These tiny bits show that the brand cares about quality. The final result is a brand that makes lab-grown diamonds feel very special. It is a win for good design and smart tech.

Credits:Series Eight.

Branding and visual identity artifacts