The Relash visual identity design by Alberto Miranda wraps organic soda in bold typography, vibrant color, and a playful cat mascot. Best served chilled.

Organic beverages tend to lean into muted earth tones and clean sans-serifs. Relash goes the other direction entirely. The brand, developed by Alberto Miranda and Morbo studio, wraps sugar-free carbonated drinks in a visual identity design system built on saturated color, heavy type, and a lazy cat that refuses to take life seriously.

A Visual Identity Design Built on Personality

The Relash wordmark features a custom hand-drawn logotype with a sleeping cat nestled directly into the letterforms. That small detail sets the tone for the entire brand. Under the tagline "Best Served Chilled," every touchpoint pushes a philosophy of doing less and enjoying more. The name itself plays on "relax," and the design language carries that same looseness without ever feeling sloppy.

The color system is organized by flavor. Granada & Lima gets a deep red. Mango & Maracuya takes a warm peach-orange. Limon & Jengibre lands on bright yellow. Each can uses its designated color as a full wrap, with the Relash logotype and cat mascot rendered in a slightly darker tone. Condensation photography gives the cans a tactile, thirst-inducing quality that works especially well against the gradient sky backdrops.

The typography leans bold and condensed throughout. Headlines like "Do Less," "Chill AF," and "License to Chill" appear in large-scale compositions across billboards and social media. One billboard pairs the "Do Less" message with a Renaissance painting of a sleeping figure, blending classical art with contemporary irreverence. It is a confident visual identity design move that gives the brand an unexpected layer of depth.

Packaging and Brand Applications

The social media presence extends the visual identity design across a dense grid of content. Product shots sit next to typographic posters, illustrated characters, and copy-driven tiles in Spanish. Lines like "Esta botella tiene menos calorias que un tomate" keep the voice sharp and conversational. The grid reads as chaotic at first glance, but the consistent color palette and recurring brand elements hold it together.

Relash proves that organic products do not need to look restrained. The visual identity design by Alberto Miranda and Morbo gives the brand a voice that matches its product philosophy: natural ingredients, zero sugar, and absolutely no pretension. For more of the project, visit the full case study on Behance.