In the bustling streets of Buenos Aires, Argentina, the design powerhouse Empatía® was approached with a unique task: to craft a branding and visual identity for Panamã, a rising star in South Korean skincare. A brand that embodies the spirit of uncomplicated elegance, Panamã's ethos resonated perfectly with the principles cherished by empatía®.
Skincare, in the eyes of Panamã, is not just a regimen but an art form, one that harmoniously blends simplicity with effectiveness. It's a dance between the skin's intrinsic beauty and the nourishing touch of crafted formulations. To encapsulate this dance, empatía® envisioned a design that was as unobtrusive as it was enchanting.
Their approach prioritized two pivotal elements: quality and functionality. Keeping Panamã's vision at the core, they meticulously designed a packaging that would become an emblem of restrained luxury. The matte containers, exuding an air of sophistication, are intentionally muted, allowing the contents to claim the spotlight. Minimalism triumphs, with a hint of the brand subtly gracing each product, and descriptions that are concise yet comprehensive, ensuring that the consumer's attention is undivided.
In today's age of visual cacophony, where brands often shout for attention, Panamã, with the help of empatía®, chooses to whisper. Their packaging doesn't clamor, it converses. It doesn't overwhelm, it intrigues.
Panamã's collaboration with empatía® is more than just branding; it's a testament to the timeless beauty that emerges when simplicity meets sophistication. As you delve into the world of Panamã skincare, you're not just engaging with a product, but a meticulously curated experience, a testament to the prowess of Argentine design and South Korean skincare philosophy.
Branding, visual identity and packaging design
For more information make sure to check out Empatía® website or follow them on Instagram @byempati
