In the ever-evolving world of brand design, Mirela Melo has unfurled a riveting masterpiece with the 'Ravie' brand design. Here, she captures the mesmeric hues of the French Riviera, where the cerulean expanse of sea converses with the pristine whites of the sand and the ethereal blues of the sky.
'Ravie', translated from French as 'enchanted', is not just a name but an emotion. It promises an unboxing experience that's reminiscent of stepping onto the sun-kissed beaches of the Riviera itself. Every element, from the choice of colors to the custom logotype, whispers elegance. The primary color palette, dominated by a rich navy blue offset by softer hues and whites, is nothing short of timeless. This is not just a nod to the vastness of the sea but also to the classic navy style pioneered by Coco Chanel.
The spotlight on the design is the bespoke logotype with a keen emphasis on the letter 'R'. Melo's ingenious use of 'R' in various incarnations, especially as a stamp-like composition, speaks volumes of her ingenuity. One cannot help but draw parallels between the simple yet captivating design and the sheer allure of the brand's muse, Venus or Aphrodite, the goddess of love. Indeed, Ravie seeks to awaken the lover archetype in its beholder.
Perhaps the most evocative part of the design is the inclusion of light blue vertical stripes. They don't just serve an aesthetic purpose but create a nostalgic resonance, transporting one to the breezy shores of the Riviera.
In sum, Mirela Melo's 'Ravie' is not just a brand; it's a symphony of design elements that come together in perfect harmony, evoking the enchantment and elegance of the French Riviera. And for those who encounter it, it promises an eternal love affair with design.
Branding and and visual identity