I really do enjoy when brands work on a collaborative partnership that triggers creativity and also finding ways to make us work with our hands more. Since almost everything can be achieved digitally, it's great to be reminded of basic principles.
Markos Kay is an visual artist based on London, United Kingdom, he shared a project that we wanted to feature on abdz. via his Behance profile. It's a series of intriguing illustrations for the Hemaware magazine to raise awareness of bleeding disorders, new treatments, and research. I would definitely push you guys to read the entire case study, there are some great explanations and videos. I personally love the style that Markos explores in this series and particularly like the color palette. The colors are subtle and make you appreciate the work instead of being triggering a factor of fear. Just like the way you will the 'western medias' describing a virus during a pandemic. These illustrations are available as prints, make sure to check out http://www.mrkism.com/shop/.
Illustrations created between 2018-2020 for Hemaware magazine which is produced by the National Hemophilia Foundation with the aim to raise awareness on bleeding disorders, new treatments and research.