Set Design & Art Direction for SBB Swiss Railways

I wanted to share a project about Switzerland, more precisely about its Swiss railway called 'SBB' for short and 'SBBCFF' as the country's federal railways. In Switzerland, SBB railways cover almost the entire country and it's an amazing way to travel within the country. I wanted to share a commercial by the folks at analogdigital.tv and kudos to the set design/art direction work by Natalia Mleczak. The commercial tells the story of the different ways of transportation available through SBB app and it's true! I mostly enjoyed the few seconds from the commercial on the infamous 'grand' mountains with cows freely walking around, it's a real representation of Switzerland. Give it a look and it's an inspired 'Rube Goldberg Machine' that actually worked, well done!

Stills

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Credits

  • Agency : Maxomedia
  • Production : Analog / Digital
  • Dir. Andrzej Dragan
  • Dop. Jan Holubek
  • Art Direction & Set Design : Natalia Mleczak
  • Photography : Ernest Wińczyk

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