Surprising and Unexpected Branding for OOKLOK

Giovanni Bordé, Dareen Taji and Tonic International Dubai shared a branding and visual identity project they created for OOKLOK, an online and digital service booking company in Dubai aiming to make people's lives easier by connecting them with a wide range of services in one platform. Their main users are busy tech savvy millennials with very little time for a break in their schedule. Engaging with its quirky tone of voice and dynamic elements that make the brand surprising and unexpected.

Our goal was to create an identity that would stand out and give OOKLOK a unique personality. An easy-going brand that builds on its mission of making life easier through a simple and smart app.

OOKLOK's main communication channel is social media. They knew the brand needed to make sense in motion. So they focused on creating a flowing and adaptable identity that would deliver the message through a fresh and entertaining platform. Engaging with its quirky tone of voice and dynamic elements that make the brand surprising and unexpected. 

Branding and Visual Identity

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

Brought to you by