Markiewicz Studio, renowned for their innovative design solutions, has recently completed a remarkable brand and visual identity project for AUF Studio. With a comprehensive scope that included research and analysis, strategy development, logo design, visual identity system creation, print materials, and animations, the project truly showcases the studio's expertise.
AUF Studio, an architectural firm with a distinguished 30-year history, specializes in a diverse range of projects, spanning from single-family homes to small office buildings. Their mission is to craft safe and functional spaces for conscious clients, embodying a strong commitment to design excellence.
The brand name AUF derives from the abbreviation of Architecture, Urbanism, and Form, reflecting the studio's core focus. Markiewicz Studio recognized the inherent strength and recognizability of the three-letter name and decided to integrate it as an integral part of the brand identity.
The AUF symbol, a combination of the letters "A," "U," and "F" within basic geometric shapes like squares and circles, forms the centerpiece of the visual identity. These elements establish a connection with space, order, and the context of each project. The simplicity of the symbol allows for endless transformations while maintaining its integrity.
The visual language employed by Markiewicz Studio is characterized by reductionism and simplicity. The typography, color palette, minimalist icons, and the symbolic AUF logo work in harmony to create a cohesive visual system. However, what truly sets it apart is the dynamic nature and adaptability of the elements within the system.
The AUF symbol floats across the grid, creating an array of captivating compositions. By adhering to a precise layout grid and strict system guidelines, the studio has crafted increasingly engaging and surprising variations. The transition from 2D to 3D adds another layer of visual interest, effectively conveying the transformation from design concept to real-world realization.
In addition to its contemporary appeal, the visual language pays homage to modernism and Bauhaus ideals, which are foundational to the world of architecture. This reference serves as a nod to the studio's deep respect for the design pioneers who have shaped the industry.
Markiewicz Studio's brand and visual identity project for AUF Studio exemplifies their commitment to excellence and ability to create visually captivating and conceptually sound design solutions. Through their meticulous research, strategic approach, and creative execution, they have successfully brought AUF Studio's brand to life, enabling them to connect with their audience on a deeper level.
Brand and visual identity
- Design & Concept: Michał Markiewicz
- Motion: Edyta Mucha
- Photo: ©AUF Studio, Unsplash: Raygar He