Allan Peters is a creative director/designer based in Minneapolis, MN. Working at the in-house studio at Target as Associate Creative Director, Allan was the responsible for designing the iconic Threshold logo, which was part of the largest rebrand in Target’s history.
Fromsquare Studio, Kuba Piechota and Huge Dayz shared a branding and visual identity project for Misimi, a Polish clothing brand for pregnant women, which has quickly become one of the most recognizable brands in the country.
Rebranding aimed at fundamental change of the brand's image and way of communication. We wanted to indicate that motherhood is a moment to celebrate a new strength based on pride and fulfillment.
Branding and Visual Identity
- Creative fields: Logo, Key Visual, Branding
- Art direction & Graphic Design: Kuba Piechota
- Copywriting: Dagmara Domżalska-Zdych
- Photo: Klaudyna Młynarska