I have been designing interface for software for the past 20 years. When I started, back in 1998 in Brazil, one of the biggest challenges and constraints was the difficult access to resources and design tools to test the work being done. When you are designing for huge audiences we need to be able to optimize for the best way to organize the information. Fast forwarding to today, I am always amazed by the fast pace that things are evolving but at the same time getting easily accessible to us. For example, I just learned about Hawkeye, it’s an mobile app that lets you conduct eye tracking tests on an iOS device, and the best, no extra hardware needed. That is insane, honestly and I am so excited that I had to share it here today.
Understand exactly how people use your products.
Hawkeye makes it simple to test your products, whether you’re a designer, marketer, or researcher. Our tools give you the flexibility to test everything from prototypes to finished products. Best of all, you can get up and running in just a few minutes.
Understand exactly how people use your products. Learn what’s eye catching, what’s confusing, and what could be improved.
- Easily Sharable
- Segment By Page
- View Numerical Stats
- Export Results
How to get it
For more information check out https://www.usehawkeye.com/