Alex Townsend shared a brand identity project create for Beat School, a Houston based music publishing company comprised of music producers from around the US.
Redesigning is in the DNA of "launchlabs". So in 2019, when the studio became part of the international launchlabs brand, they also did some redesigning. And they went all in - redesigning their positioning, their business strategy and the brand.
Their first task was to position the international launchlabs brand on the local market and be relevant to it. They then had to simplify their product, so that everyone - even your grandma - could understand it. As a company working in such an abstract field as innovation that was no easy task. After months of research, talking to clients, partners and the team, they figured it out. The "raison d’être" of launchlabs is to guide companies through business as unusual. In a nutshell - they are a business redesign studio.