In the dynamic world of logo design, branding, and visual identity, Jeffrey Ludlow Saenz and Diego Sendín from Point Of Reference Studio have emerged as trailblazers, showcasing their unmatched creativity and innovative approaches. Their latest branding, logo design and motion design project, "Part of You," reimagines Madrid's tourism office, delivering a rebranding concept that leaves an indelible mark.
"Part of You" is a visionary motion design project that elevates an existing visual signal, making it the centerpiece of the Madrid tourism office's new identity. Saenz and Sendín have meticulously crafted every element, from the vibrant color palette to the iconic symbol, ensuring a seamless and visually captivating result. The project's color palette revolves around a striking shade of orange, imbuing the design with energy, warmth, and a sense of vibrancy synonymous with Madrid.
At the heart of this remarkable project is an iconic symbol that Saenz and Sendín have ingeniously created. Drawing inspiration from the letter M, they have multiplied and rotated it across five different angles, forming the lines that compose an extraordinary five-point star. This visually captivating and symbolically representative icon encapsulates Madrid's dynamic spirit, providing a visually appealing and meaningful visual identity for the tourism office.
Through their meticulous attention to detail, Saenz and Sendín have seamlessly integrated typography, motion graphics, and visual elements to forge a visually cohesive and engaging motion design project. The fluidity of their animations, combined with the captivating color palette and iconic symbol, captures the very essence of Madrid's tourism office in a remarkable and unique manner.
"Part of You" is not only visually stunning, but also a testament to Saenz and Sendín's ability to push the boundaries of traditional design concepts. Their speculative approach to the rebranding of Madrid's tourism office showcases their innovative thinking and creative vision, setting a new standard in the world of logo design, branding, and visual identity.
With "Part of You," Jeffrey Ludlow Saenz and Diego Sendín from Point Of Reference Studio have once again proven their expertise in the realm of motion design. Their seamless fusion of creativity, technology, and storytelling has resulted in a project that breathes new life into Madrid's tourism office, leaving a lasting impact on viewers.
As the logo design, branding, and visual identity landscape continue to evolve, Saenz and Sendín remain at the forefront, consistently pushing boundaries and redefining the possibilities. "Part of You" stands as a shining example of their remarkable talent and their unwavering commitment to creating captivating and impactful motion design projects that resonate with audiences worldwide.
Logo design, branding and visual identity artifacts
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