Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well.
Wernersam Studio and Latina Studio shared their beautiful work brand work for MasterCard. The campaign is focused on the message that at MasterCard, they believe in experiences, in the awe of the simple things. They use moments, in different situations like gastronomy, tourism, soccer competitions to illustrate that with super smart photos recreating the MasterCard logo.