Universal Principles of UX Book

Anton & Irene are renowned interaction designers who have made significant contributions to the field of UX and beyond. We love their work on abdz. One of their notable works is out now and it’s the book titled "Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology." Anton & Irene delve into 100 timeless strategies that form the foundation of successful UX design, making the book a valuable resource for both beginners and experienced professionals in the field. Each principle is explained in a concise and accessible manner, accompanied by real-world examples and case studies that highlight its practical applications.

Anton & Irene's expertise shines through in their ability to distill complex concepts into actionable strategies. Their writing style is engaging and informative, making the book an enjoyable read for anyone interested in UX design. The principles presented in the book are not bound by specific technologies or trends, making them relevant and applicable across different platforms and contexts. By sharing their knowledge and experiences, Anton & Irene empower designers to create user experiences that are intuitive, accessible, and delightful. Their book serves as a inspiring roadmap for navigating the ever-evolving landscape of UX design, providing invaluable guidance and inspiration for those looking to make a positive impact in the field.


About the book                        

User Experience is a field notable for its expansiveness, complexity and persistent evolution. The book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show readers how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Buy the book now


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Anton & Irene is a duo of design directors and designers based in Brooklyn, NY, USA. You can follow more of their works via the shared links below.


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