by abduzeedo
ab9 studio designed the branding and visual identity for Carnage Crew, a cyberpunk-inspired NFT racing game, creating a dynamic and immersive experience.
In the fast-paced world of cyberpunk-inspired NFT racing games, Carnage Crew stands out with its distinctive branding and visual identity, thanks to the work of ab9 studio. The studio's task was to create a visual language that would not only capture the game's high-octane energy but also resonate with the gaming and NFT communities.
The logo, a circular monogram that fuses a stylized "C" with the dynamic lines of a racetrack, is at the heart of this visual identity. Its bold geometry and sleek execution ensure clarity across digital platforms, from in-game branding to NFT marketplaces. This clarity is crucial for Carnage Crew to stand out in the competitive gaming and NFT space.
To further amplify the logo's impact, ab9 studio brought it to life through animation. The animation emphasizes the motion of the racetrack, with lines forming in rapid, fluid strokes that mirror the acceleration of a race. This motion-driven approach not only reinforces the logo's connection to racing but also adds an extra layer of energy, making it feel truly integrated into the world of Carnage Crew.
Beyond the logo, ab9 studio developed the full visual experience of the game, from customizable vehicles to immersive environments. Each design decision was shaped by a mix of industry research, player insights, and stylistic exploration, ensuring that every element of the game contributes to a cohesive and engaging experience.
The cyberpunk aesthetic is evident in the design of the vehicles, which are built with both aerodynamics and visual appeal in mind. Even when standing still, these vehicles look fast, promising an exhilarating racing experience.
Carnage Crew has successfully attracted a growing community of players eager to push their limits in high-speed competition. The game's branding and design work have created a world where racing, technology, and NFTs merge into a seamless experience. Every element works together to deliver not just a game, but a visual identity that fuels its momentum.
The success of Carnage Crew is a testament to the power of effective branding and visual identity in the gaming and NFT space. ab9 studio's work on the project demonstrates how a well-crafted visual language can capture the essence of a game, engage its target audience, and contribute to its overall success.
To see more, check out ab9 studio website or follow us on Behance.
