On ABDZ, it's rarely a case where we will feature a project that shares some of the thinking behind the design. We mostly see beautiful UI but most of the times are incomplete or misleading in terms of design thinking.
Polestar 5 is one of the leading companies in the automotive industry in Asia. In partnership with Firstsquad have worked in creating the in-car experience of what would be the future of Polestar 5 and their fully autonomous vehicle. The project provided a mixture of 'service design and also 'pure conceptual vision' of its future. What I love about these concepts are the first drafts what we would call: 'the initial wireframes'. To summarize, the information is clearly spaced out for the in-car experience but comes with a premium feel to somehow enhance that experience. Not to mention that it will be powered by AI, something that we are always intrigued by but definitely can push forward to the near future. What do you think?