case study

Case Studies Inspiration: A Roundup by aida pacheva, Henry Kunjumon and more

A new Pure Design Inspiration is up! One burst of inspiration roundup to kick it off for the Weekend? Why not! For this week, I decided to pull together a collection of 'case studies' inspiration. Mainly the idea came after publishing my own case study and decided to go for a surf on hand-picked shots from Dribbble.

Redesigning the UI & Shopping Experience for Uniqlo HK app

Zion W is a brand & UI/UX designer based in Sydney, Australia. He shared a great redesign of UI and the shopping experience for one of my favorite clothing brand out there: Uniqlo HK app. I am currently using its North American version and it's a disaster in terms of its entire experience (đź’ˇ). There are several things from Zion's concept that I dearly appreciate. First and foremost, its user interface is simplified and there is a consistency in the patterns for an e-commerce shopping experience.

Illustration Process: Battle by Thomas Rohlfs

Thomas Rohlfs is an illustrator from Amsterdam, Netherlands with a very unique style. He shared a illustration post on his Behance profile showing a bit of his process from sketches to the final piece. The most amazing thing for me is the sense of movement added by a quite aggressive perspective. In addition to that, the color scheme and textures are top notch.

TypoStories: a graphical study on typefaces and font pairings

Davide Baratta is a design lead based in London, UK and has shared an interesting case study on his Behance. It's an exploration/ case study on typefaces and font pairings titled: TypoStories. It's playful, colorful and a nice exploration from current type foundries (mostly his own favorites). I just love how his series is diversified in terms of creative concepts going all the way from the 90s to pure experimental.

Digital Art in Photoshop: Drive it like its hot!

Paul Wald and Paul Schmidt shared an awesome digital art and retouching post on their Behance profile. It's one of the projects done in Photoshop that brings me back good memories from when I used to spend my evenings and nights playing in Photoshop to create images like this one. They were also kind enough to share the making of so we can all learn a bit more about how to create beautiful digital art.

Case Study: Gradients in Illustrator

Let's kick-off the week with a case study by Evgeniya Righini-Brand about gradients. Not only that but they are only made in Adobe Illustrator. We are covering her experiment that she did for her Mastering Gradients in Illustrator class on Skillshare. It is such a lovely case study that we dearly love on Abduzeedo, please note that her experiments took from 30 minutes to an hour. It's all possible when you are willing; check it out!

Product Design Process: MINUS-8 Watches

MINUS-8 is a industrial design and product design project share by Brett Lovelady on his Behance profile. There are so many things to love about this project and the fact it's from 2 years ago is even more interesting for me. The watch brand was created by Astro Studios designed to express the things that make the West Coast so special: Free thought, pure form, and always living on the leading edge of America. The outcome is a truly beautiful watch with a mix of style and function well balanced out.

UX/UI Case Study: Workhiro

Design concepts are cool, but bring case studies for real projects is awesome! This service called Workhiro is an example of very well done UX/UI, exploring interactions and information architecture to create a great user experience.

A look inside Nike LunarEpic Flyknit Summer

A couple months back, we featured this very inspiring collaborative case study about the Nike LunarEpic Flyknit shoe campaign. Today we are featuring a comeback on this project with Tendril and Blacklist and their supreme work with the team at Nike.

Case Study: Nike LunarEpic Flyknit

We are happily sharing a tremendous case study of the new reinvented Nike LunarEpic Flyknit running shoe by/in global collaboration with Tendril and Blacklist and more. Together, they've worked on making the teaser, launch film, and global Nike in-store installations. Sit back and enjoy one of the best projects we've seen lately on Abduzeedo.

Zeppe Logo Case Study

The Zeppe Deliveria della Pizza is the latest original restaurant from Grupo Mar, from Belo Horizonte – Brazil. In this post you will see the creative process of Zeppe's new identity. This project was done by the design studio "Pós Imagem Design" out of Rio de Janeiro Brazil, for more about them visit and

Adobe Portfolio - Case Study

Andrew Couldwell shared a great case study showing the behind the scenes of the design process for Adobe Portfolio which is Adobe's service for designers, photographers and enthusiasts to create beautiful portfolios. I had the chance to play around with it a bit and I quite like it. My only qualm was with the Behance integration, I wish I could have projects there without being on Behance. Perhaps it's possible however I have yet to discover. After this post I will definitely seek this out.

Case Study: LABS by Invision

We witnessed a game changer with CRAFT by Invision, a toolkit for Sketch and Photoshop powered with real-data. The Wow factor is that you can download this kit for FREE. Behind this project, there was a launch of a new brand; this is what we are taking a closer look. In collaboration with Focus Lab, Invision team built a "separate" venture to help them grow/create products to build a better future for us, their users.

Adobe Neo-Cube Case Study

I haven't posted a case study in quite a while but it's always awesome to discover beautiful work and the behind the scenes of them. For this post I feature the work of Katlego Phatlane a designer and illustrator from Johannesburg, South Africa. The projects are Adobe Illustrator Neo-Cube and Adobe Photoshop Neo-Cube. The cool thing behind them is the level of details and of course the style. For more information check out

A Great Library for Redesigns Case Studies

A lot of artist and designers around the globe love to make redesign concepts for the most used apps and websites, and most of these jobs are very well done and deserve more attention. Because of that was released a website called Redsgn.Co, a collection of redesigns, concepts or real. But Redsgn.Co it's not only about concepts, you can find real redesigns and their case studies, most of them redirects for a external page, a blog post from the designer who makes the project.

Todoist App Rebranding and New Web Interfaces

I'm a huge user of to-do list and productivity apps, and after have tried some of them, today my daily app for tasks is Todoist. Because of that I'm proud to feature the amazing work they did in redesign its logo and interface. The comprehensive web and Mac app redesign is not limited to simply the look and feel of the software. Todoist’s web and Mac app update will also be accompanied by important back-end improvements that will bring the apps up-to-speed with Todoist’s other recently updated platforms.

Nike Total Football

Yesterday while checking my Facebook I saw this awesome time-lapse video that Rik Oostenbroek posted capturing a behind the scenes of peek of his project for Nike Total Football. The end result is quite beautiful, as we always expect from Rik. Seeing how he creates these amazing illustrations is not only amazing but really inspiring. I learned a couple of new tricks just by checking it, you should do the same. Nike asked me to stay true to my own personal style and experiment with it and go crazy.

Case Study of The Wild Trail

Dreino Studio from Indonesia created an amazing project and case study just to show what they are capable of. Check out the process and the video of how everything was done. Enjoy! For more from Dreino Studio visit and

Dont.Look.Down Illustration

Dont.Look.Down is a really cool illustration created by Coen Pohl. The end result is very reminiscent of the poster for the movie Inception with the added photoshop-montage via a vector style mixing texture and light. The text "Don't Look Back" is made out of the buildings with a different color. The coolest aspect about this illustration is the perspective and lens distortion which we are lucky enough to feature a sneak peek behind thanks to Coen. Coen Pohl is a graphic designer and illustrator from Seoul, South Korea currently based in Amsterdam.

Sand City Illustrations

Sand City is a set of illustrations by Jorge Tabanera created as a personal project but now available for purchase. The cool thing about this project is that Jorge was gracious enough to share a little bit of the process behind his work. Those starting out in their career or even enthusiasts can hopefully learn a bit more behind these intricate and stylish illustrations. Jorge is a art director, character designer and illustrator from Madrid Spain. For more information about him check out his website at

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