01201.
Research, strategy & brand identity for Tia
branding
A resource, finally. Carolyn Witte and Felicity Yost started Tia in 2017 to address the medical needs of a long-ignored, painfully neglected segment of the healthcare population: women. A focused beginning. They started with a WebMD-style texting platform aimed at younger millennials and zoomers. The goal: to normalize conversations about topics such as birth control and gynecological care.