Mortise Design is a brand designer & illustrator based in Tokyo, Japan. He recently shared a brand identity for Sushi Junction, it's a colorful design mixed with Japanese & Chinese cuisine. It's really a common thing in Japan seeing many brands taking on their packaging designs to attract customers with limited time and always-on-the-go. What's interesting about Sushi Junction, It is the first Japanese restaurant in India to offer a wide variety of food and inspired from Indian flavors. The first unit is located in Gurgaon, the second one in Malviya Nagar, South Delhi. More Links Personal Site Behance Brand Identity
When people ask why we run Abduzeedo, our answer is always, we are always looking for things that inspire us. We are also trying to find new projects before they get featured on other publications. There are some projects that we have to share even after they get featured because they are too good. That's the case of the brand identity project created by the awesome people at atipo ®. Colono is a culinary project based in Vienna that is mainly dedicated to the import of food from the Iberian peninsula to Austria. Through a direct collaboration with the producer from "colono" they are responsible for getting the best product to the main restaurants, catering services and delicatessen. in addition, in order to publicize its own line of groceries the firm has opened, in 2018, its first physical store in the center of Vienna under the concept “groceries-bar-gourmet”. For the project, Colono (‘settler’ in english) was our name proposal; direct reference to the person who is established in another territory and the grocery stores, commercial establishments that sell various food products (and that take their name from the set of imports brought from the former spanish colonies). The journey made by the products is the guiding thread of the whole identity and it is represented in the different pieces and packaging through a red line that connects two imaginary points. Brand Identity The logo is composed with the Retiro font, elegant didona of spanish airs that perfectly communicates the origin and the select character of the products. in contrast, as a secondary font it is used a monospaced that brings freshness and a contemporary air. The palette of colors is sober and elegant and seeks to convey the gourmet nature of the project and, in turn, enhance the prominence of the typography where only the red color present in the lines of the graphics stands out above all else. The set forms a distinctive and faithful identity to a project proud of its origin, but that flees from the clichés and declares itself in love with the product that selects and commercializes. In addition to selected products from different origins, Colono wants to enhance their own range of groceries. the same as the identity, the design of the packaging is eminently typographic and is marked by the red line that invites the consumer to discover the origin of each product. The premises, an update of the grocery stores, developed by Serrano + Barquero, is a place where you can buy and also “tapear” –basically dishes made with preserves, salted fish and pickles– the products in their bar-gourmet. Cozy atmosphere, noble materials and dark tones for a place that pays homage to the product.
Dieter Rams taught us that good design is "long-lasting" with his 10 Principles of Good Design. It's for me a sometimes, almost forgotten principle in the age of the internet. Everything has become so ephemeral with new trends popping up and people following immediately. The information as we all know has been commoditized, so everyone has instant access, it's the inevitable result of progress and I would never complain about it. So from time to time, I like to post some design projects published or shared a few years ago. That's the case of the brand identity project that Zivan Rosic published in 2015. It's been just three years, but if we think 2015 seems like an eternity, this project illustrates Dieter's principle of good design magnificently well. You, probably, would not have guessed it was from three years ago, would you? Brand Identity
I don't speak Russian but I really like this brand identity and web design project that Vik — shared on his Behance profile for ITO. I don't know exactly what ITO is so I will focus my comments to the aesthetics. There are tons of things that make it worth sharing, but I would definitely start from the simplicity and color scheme. Sometimes it feels a bit too stark or difficult to read, but as a concept it works quite well in my humble opinion. I appreciate the fact that there are some prototypes and motion studies. For more information about Vik make sure to check out his portfolio at http://vikdesign.ru/ Brand Identity
Yani & Guil shared a beautiful brand identity project for Salon Berlin. The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error with all their barbers and us, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers. To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication. Brand identity For more information make sure to follow Berlin Genuino here.
Happy Monday gang! Let's check the work from Freshblood Creative Services, a creative studio based in Moscow, Russian Federation. They recently released a brand identity project they worked for Mikron, a leading microelectronic enterprise in Europe. It's actually a redesign, they have kept the previous logo icon but they updated the typeface with a font that is slightly condensed. It's a nice look but I think where this is getting interesting, it's the inspiration welcomed for the quality of the print. Inspired by a form of crystalline silicon on which microchips are grown, the final result is just unique. mikron JSC — manufacturer and technology leader of the Russian semiconductor industry. It is one of the five leading microelectronic enterprises in Europe. Was founded in 1959. More Links Studio Site Behance Brand Identity and Graphic Design
Mireldy shared a beautiful brand identity project they worked on for The Creative Republic, a regional creative communication festival held in Bihać, Bosnia, and Herzegovina. The three-day event takes place at the Museum of the Anti-Fascist Council for the National Liberation of Yugoslavia (AVNOJ) and brings together experts from various fields of visual communication and advertising. The name of the festival refers to the Bihać Republic, a liberated area inside occupied Yugoslavia during WWII; Bihać was its capital city and a place where the first session of AVNOJ was convened. Task Shaping the visual identity of this year's festival in a way which conceptually or visually creates a link to its location (city symbols) while promoting the Creative Republic as a meeting place for creative people from across the region. Solution For this edition of the festival, we have designed a coat of arms of the Creative Republic inspired by the historical symbols of the City of Bihać, and we turned them into an imaginative play to convey a vision of the free Creative Republic. The idea behind the selected typography and graphical treatment of the elements was to produce a reflection of the aesthetics behind the coats of arms of the former Yugoslav republics and a visual link with the name of the festival and its venue (Museum of AVNOJ). Brand Identity Posters Website Event collaterals About Mireldy Mireldy is Imelda Ramović and Mirel Hadžijusufović - art directors, designers and illustrators who have been creating together in the fields of advertising, art and culture, music and fashion industry for over 10 years. During that period, they have independently and with numerous advertising agencies gathered an impressive number of projects and awards (Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…). They enjoy developing creative concepts, packaging, brands, but also to creatively express themselves in different areas of work and life. For more information check out http://mireldy.com/
h3l © shared a super cool brand identity project for Cargobot. The development of Cargobot's identity is inspired by classical modernism. His functionalist personality alludes to the simplicity of movement as the main identity axis. The briefing and corporate requirement raised design slogans based on concepts such as "friendly", "close", "direct" and "digital", among others. The development of the brand identity project covered diverse thematic axes based on the most specific attributes of the business covered by the company. Abstract triggers as symbolism coming from the territory of settlement and gestation, their projective interests; more figurative axes such as roads and routes, to truck operators and distribution plants; the philosophy of life, its consumer behavior, ideals and its various elements related to the industry. From the synthesis and its subsequent conceptualization, the project was debugging towards the simple a recognizable symbol enhancing from the present its behavior towards the future. Being a brand born in the digital scene, from its first sketches to its mastering, the universe of applications responds to an ON LINE base. In response to the requirement and in the search for innovation in the development of brands, cargobot elevates its pregnancy and recognition in the manipulation of the identity system, the personality of the language emerges in repetition and rotation operations, a unique and comprehensive territory, capable of support with absolute versatility the ON LINE and OFF LINE requirements and even more dialogue in the market with full autonomy and recall. These results present Cargobot within a development mechanism conceived by h3l as the future of brands, symbols that cease to be unique ways to transform into concepts–Cargobot is a pregnant and metaphorical brand with a language based on movement represented by static forms. For more information check out: www.cargobot.io Brand Identity Definition Inertia is the resistance, of any physical object, to any change in its velocity. This includes changes to the object's speed, or direction of motion. An aspect of this property is the tendency of objects to keep moving in a straight line at a constant speed when no forces are upon them — and this aspect, in particular, is also called inertia. Definition In mathematics, a sequence is an enumerated collection of objects in which repetitions are allowed. Like a set, it contains members (also called elements, or terms). ... Unlike a set, the same elements can appear multiple times at different positions in a sequence, and order matters.
Daria Stetsenko shared an awesome brand identity project on her Behance profile. It's titled Jays : Coffee Brewers and it is for a coffee shop in Zaporizhia, Ukraine. Main brand qualities are the local roast, arabica only menu, manual brewing, convenient location, and fast service. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time. The target audience of the brand is active young people with positive thinking. The company was founded in 2012, and its old brand identity had the image of a flying bird that symbolizes freedom. Our task was to design a new logo and visual identity system. The primary requirements were the presence of a bird in the logo and black and white palette in combination with the brown color of kraft paper. Brand Identity We created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, we designed packaging, coffee cups, menu, business card, posters, stickers, and bag. The logo is manually printed on the packaging using a stamp to emphasize the individual brand approach to details. The label design is built on simple typography without decoration, focusing on the meaning, not the form.
After seven years of in-house experience at Uber and Google, my great friend and creative director Roger Oddone decided to use his passion, talent and brand expertise to reopen his studio with a new name: Oddone. "Motivated by the name change, we tasked ourselves to evolve our previous visual identity. The rebrand synthesizes our pursuit for creating meaningful design that balances creativity and logic." Roger is one of the most talented brand designers I've ever met. The quality of his work is undeniable, as you can see on his new web site and portfolio. If you ever need the best in terms of brand identity, look no further, Roger is your guy! Brand Identity For more information make sure to check out: www.oddone.co www.instagram.com/oddone_studio/
BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana. Where they are trying to embrace the honest heritage of Neapolitan pizza. At first glance, I wasn't a bit fan of the compressed serif font they used for the menu sections but it has its charm to represent some sort of a heritage. What do you think? More Links Studio Site Behance Project Gallery
Let's take a look at this colorful rebranding by the folks from Carré Noir, it's a branding agency located in beautiful Paris, France. They have worked with Stootie to helped make a bold and evolving identity based on the theme of "people energy". Imagine having a group of individuals available to help with your daily chores from renovations, moving, deliveries and more. I love the super clever concept of the logo and seeing animated gives a total giveaway of what the brand is all about. Props to everyone involved in this project. More Links Studio Site Behance Instagram
BULLSEYE - Aim on branding shared yet another beautiful brand identity project. We have featured them a few times, but they keep delivering great work. This time they worked don the hairdresser branding design, Hairlines, with a sensual and modern feel. Our challenge for this project was creating a logo and a visual identity that was expressive, yet elegant. Having in mind, the feminine world, as the brand’s target audience. For Hairlines brand, we’ve established a color scheme according to the space’s harmony, a deep and colored scheme, with the evidence of copper metal, which is a current trend. We strive to enhance the luxurious and sensual tone of the brand, associated with their wellness environment created to provide a unique experience to its costumers. Brand identity Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Oporto, dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. We are a studio, which focuses every day to help our customers to connect with their audience in an innovative, unique and effective way. We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project. Credits Art Direction & Design: Bullseye aim on branding Client: Hairlines* Released in 2018
Daniele Caruso is a freelance illustrator based in Swindon, United Kingdom. He is working mainly in illustration, graphic design and branding. We are taking a look at his branding concept for Nike: Be Legendary, for the upcoming and anticipated Tokyo 2020. With the tagline "legendary", Daniele included mythological creatures to create an artistic atmosphere alongside with the colour palette that totally reminds me of Dotonbori (the bright heart) from Osaka, Japan. What do you think? Would you like this kind of visual approach if it was from Nike. More Links danielecaruso.com Behance
Lino Russo shared a beautiful brand identity and UI/UX design project for Coolio Mag,a new american magazine built from the ethos of popular culture. From creators to curators, influencers and innovators we understand that in today’s world attention is the new currency to brands. Those that generate the most attention, generate the most traffic, which allows brands to monetize. Coolio is the most awesome way of saying cool. Coolio Mag is driven by helping brands craft and execute their brand message to today’s audiences, to make a difference in people’s lives. It believes that through storytelling, we have the power to change lives. And it wants to put that belief into action. Brand’s that fail to resonate with their core audience will fall behind the competition. Coolio Mag believes when you create vibrant online communities around a simple message, you find success. For more information make sure to check out https://www.behance.net/linorusso Brand Identity & UI/UX Design
Celebrating Christmas in July? As far as professional gifting services go, Token’s done a great job building a product around a universal truth: great gifts are tough to find. But when you mix their classic take on elegant packaging & brand that says a whole lot with just a little — well, it’s a gift that keeps on giving. Token popped up in 2015 and has been steadily amassing one of the best collections of quirky, thoughtful gifts I’ve found on the web. Sure, of course there’s Amazon, but staring into the void of their search box three days out from that birthday I forgot is a very specific, very familiar pain for me. Enter The Token Gift Finder. I put in a gender, my relationship with this person, some bits about them, and BAM: Unicorn neon desk light for my cousin. Or a fantastic set of cookies and coffee for Nana. It’s so simple, I’m able to almost forget that I almost forgot somebody’s birthday. And to top it all off, Token hand-wraps their gifts with some truly lovely packaging made right in New York City. The ribbon, box, and interior stuffing all make your present feel exceptionally considered — they’ll even include a handwritten note if you need them to! If I were to nitpick on anything though, as nice as the packaging is, I'm always a little shy about the word "Token" on the box. It's a bit of a giveaway that I used the service. Although, I suppose maybe that's the point (they are a startup, after all!) and it certainly hasn't taken away from the overall experience. It helps that the wordmark is so simple and understated. Also: I love their little token-starburst-hexagon mark. It sums up the whole brand and really nicely for me. It's worth checking out token.vip if you haven’t already, if only for their lovely site & classic 50’s illustration style. See more below.
Back in October, while I scrambled to adjust to life with our new puppy, I got wind of a fresh new startup named Ollie — an online food subscription service for dogs. And with a brand and packaging as nice as this one, I needed to test it out. Here’s the pitch: for about $3/day, every two weeks Ollie delivers tailor-made food from human-grade ingredients straight to your door, formulated and portioned just for your pup, requiring no additional cooking or preparation. I was intrigued. But my interest, admittedly, had less to do with the idea of mail-order dog food, and more to do with their positively lovely brand work, done by NY-based Communal Creative. In their own words: After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves. We knew that personality would be a key differentiator in the visual identity, pairing it with transparency and a new point-of-view. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions. The centerpiece of it all is, obviously, the logo — which I find incredibly charming. It’s as round and playful as my new puppy, yet simple and sophisticated enough to be taken seriously in a highly competitive space like pet food (and at $40 a shipment, that sophistication was necessary.) The orange felt vibrant and different, while the curves created a lovely rhythm with the harder edges found in each letter. I won’t say I subscribed entirely based on their branding, but between their ingredient list and a 50% off starter promo, I felt like I needed to at least give them a try. By the time I opened the first package, though, I was hooked. The shipments come packed in a refrigerated box (think: Blue Apron) with each week’s food wrapped individually. They also include a little welcome guide, a written letter with specific instructions for your dog, a washable rubber lid to keep open containers fresh, and a little plastic scoop to measure out each serving perfectly. In the weeks that followed, the boxes came with little gifts for my dog, such as bandanas, eating mats and doggy bags— all sporting the signature orange and logo. The mark looks really great embossed on the merch, and stands out confidently in a space filled with green plastic bags & brown paper. Overall, Ollie’s done well to make itself feel like a premium service. But nothing’s perfect. I have to mention: the only snag I hit along the way is that Finn (my dog) didn’t seem to take to the first batch of food (we ordered the beef,) but after a quick exchange with a lovely rep named Whitney, we were on our way to chicken-filled bliss. Well, that, and these darn illustrations just don’t *quite* seem to fit in with the rest of the brand. They felt a little delicate, and possibly artifacts from a previous iteration. It’s little noticeable, but hey, it’s not a dealbreaker. Overall, 9/10. Would buy again. Mostly because of the branding. But not entirely.