In 2019, the MAJ (Youth Art Exhibition) celebrated its 30th anniversary and Sesc invited Polar to develop the project’s new logo, as well as the branding, visual identity, and signage of the commemorative edition. Following the format of traditional art salons, the exhibition sheds light on contemporary young art production. Currently, it is one of the main cultural events in the interior of the state of São Paulo and places the city of Ribeirão Preto on the Brazilian’s visual arts map.
Motherbird shared a branding and visual identity for Digital Stack, a leading marketing and brand management platform for franchise and multi-location businesses, Digital Stack has undergone a transformative evolution and growth of their services and audiences. With this came the opportunity to clear the stack and redefine the company through a new brand position, strategy and identity that reflects the expertise, empowerment and value they deliver to their clients.
DESAI, a designer based in Hanoi, Vietnam shared a branding and visual identity project for a modern furniture company called CROI. The work is simple and elegant. It translates the upscale and modern aesthetic expected for this particular type of furniture. I also like the fact that DESAI used just black and white for the colors. Like I’ve been trying to do with abdz.do :)
Oddone Brand Studio shared another incredible branding project on their Behance. This one is for the air travel company Aero. Aero offers seamless travel experiences with direct first-class flights via private terminals. Oddone was invited by Aero to evolve its visual identity. The goal of the collaboration was to enhance the perception of luxury and refinement while maintaining the brand's warm feel. The solution features a minimal and carefully crafted system that flexes across a wide array of brand touch points.
327 creative studio shared a very elegant branding and packaging design for a an unique sparkling wine collection, from the clay-limestone soils of Bairrada, Portugal. With a distinctive and bold identity, the concept of this 3 bottle edition, comes from its own name - Dinamite.
Redesigning is in the DNA of "launchlabs". So in 2019, when the studio became part of the international launchlabs brand, they also did some redesigning. And they went all in - redesigning their positioning, their business strategy and the brand.
Inredningskurser.se is an e-learning platform for Nordic/Scandinavian interior design. Lucas Olsson was responsible for the branding, more precisely, creating a new brand identity and a fully working web design. For Lucas, from his own words, it's been a great journey to work on this brand and develop that Scandinavian style. To make everything consistent and to keep my head clear I sat up some Design principles. Some of them are;
Sharmaine Zuidgeest, Andrew Millington, Liger Pham, Matt Millard and PurpleAsia ® shared a beautiful branding and visual identity project for Swissotel. Drawing inspiration from Manila’s Bar 360 and Raffles Singapore, Halo is a circular entertainment bar with high-end cocktails and bites.
Yeseul Oh shared the super elegant branding project she created for the The High Museum. Located in Atlanta, The High Museum is the leading art museum in the Southeastern United States. Its permanent collection includes modern and contemporary art. The graphics are based on the main building of the museum. Graphic shapes are discovered from it from different point of views, since it looks like a group of small unique shaped buildings.
Odecraft Studio shared a new branding and visual identity project on their Behance. Featuring bold typography and color the work for Zuno Tea is fresh but not trendy. I especially love the take on the Swiss style with some different treatments for the start/geometric look.
Massimo.studio shared a beautiful branding and visual identity for Curitiba Coral. In an environment where communication materials tend to be outdated and little inventive, Curitiba Choir sought a new identity designed towards a young audience (15-35) that would be bold, contemporary and relevant. With clear goals to be reached, we developed a visual system based on a concise symbol, vivid color gradients alongside a clean and direct typography.
The Lab Saigon and Andree Nguyen shared an awesome branding and visual identity for 6A, an architecture firm with a personal, but indistinctive name. (It's a reference to the street address of their first office.) We designed the identity to embody a bigger meaning for the firm, and highlight the founders’ lighthearted personality into an otherwise serious field. The word mark system is modular by design, mirroring the 6A's multidisciplinary approach.
The amazing designers over at alo.studio shared an elegant branding and visual identity project they created for IP&P. Founded in 1985, IP&P provides legal services mainly in the corporate, tax, estate planning and real estate areas. We were engaged to help them revitalize their brand.
Pavel Emelyanov and Comence Studio shared a branding and visual identity project they created for DUGA, an interior design and architecture studio based in St. Petersburg. Their process is based on two core principles: relevance to the content of time and the environment. Versatility and flexibility of working process allow us to release projects with varying levels of complexity with consistent high quality.
Vineeth TP shared a really simple but, in my opinion, quite beautiful branding and visual identity for Petal, a new kind of credit card company determined to take credit into the future. It is designed to help people build credit and spend responsibly. What I love about Vineeth was the way he designed the cards. They look like Pantone colors. The magnetic stripe also blends to the edges. It feels quite unique.
Shaivalini Kumar and Supernova Design shared a beautiful branding work for the New Danish Modern, an exhibition that aims to showcase the best in Danish Design over the years. As Design is an integrated part of the Danish heritage and identity, the exhibition curates notable pieces of work made in the past, the present and concepts for the future.
The fine folks from Designit are back with another case study covering their collaboration on the branding & visual identity for a non-profit The Menomadin Foundation and their 'mission-based' approach to social impact. Another project where Designit shines on how they approach through research to learn more through field research and our co-creation workshops. First of all, what strikes me the most from this brand identity is the logo for the Menomadin Foundation.
united by shared an incredible branding, graphic design and visual identity project for the Y_Desenhar Portugal exhibition, an expo of Portuguese Design based on the conviction that Design schools are existential laboratories and observatories focused on the technology, sociology and aesthetics of Design, which demonstrate the diversity of perspectives and values in Design teaching.
Laura Thomson, Ed Watt and Kerr Vernon shared a branding visual identity project for Open Space, a contemporary arts organization that supports emerging creative practices in unusual venues. Originally operating between London and Istanbul, Open Space wanted to focus solely on London in 2018 – with a new visual identity that represents the caliber of the program, and positions them as a leading organization in the city’s crowded arts scene.
Marina Goñi Estudio shared a beautiful branding and visual identity for a digital advertising - programmatic company located in Madrid. The company is at a moment of big growth and national and international development. They were looking for updating their brand image with the values and strength necessary to go with the present moment.