03.28.21
If you haven’t already peeped the buzz, we couldn’t help but share one of the most shocking marriages of two icons…..PEEPS® and PEPSI. As we gear up for our second low-key Easter holiday this is the kind of joyful news we need. The two brands have joined hands in marital bliss to introduce PEPSI x PEEPS®, a new beverage that combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS® Marshmallow flavor. The instantly recognizable PEEPS®-inspired design on PEPSI mini-cans in bright yellow, pink and blue colorways makes PEPSI x PEEPS® a real eye-catcher that you surely can’t miss.
"After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing – Pepsi. "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite."
The cheer doesn’t end there. PEPSI and PEEPS® are calling on fans to participate in the fun with a sweepstakes that has launched alongside the collection called #HangingWithMyPEEPS. How to join? Simply show the world how you’re enjoying your favorite springtime activities – in a safe, socially distant manner of course – by submitting a photo enjoying spring with PEEPS® Marshmallow Chicks and Bunnies. Don’t forget to tag @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS®.
The #HangingWithMyPEEPS national sweepstakes kicked off yesterday and, in addition to the three-pack prizes, 10 grand prize winners will be awarded with an epic collector's package of PEPSI x PEEPS®. PEPSI x PEEPS® mini cans are only available for a limited time, so make sure to get out there and tag your PEEPS® candy!
Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well.
Last Friday Richard Hawkings, a great motion designer that works with me at Google shared with me this amazing work done for the campaign to celebrate the 30 years of Nike's iconic Air Max. The work was done by ManvsMachine, a design & motion studio from London, UK.
Illusion CGI Studio is CGI studio based in Bangkok, Thailand, they gave worked with some of the most renowned brands, you might have seen or remembered this feature we made about them last year on their 2017's project
Motion design matched with beautiful vector illustrations is a perfect union and the inspiration behind the project that creative agency Wenderfalck put together for the MTV Match Machine campaign.