Pepsi and Peeps Join Together to Create...Marshmallow Soda

If you haven’t already peeped the buzz, we couldn’t help but share one of the most shocking marriages of two icons…..PEEPS® and PEPSI. As we gear up for our second low-key Easter holiday this is the kind of joyful news we need. The two brands have joined hands in marital bliss to introduce PEPSI x PEEPS®, a new beverage that combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS® Marshmallow flavor. The instantly recognizable PEEPS®-inspired design on PEPSI mini-cans in bright yellow, pink and blue colorways makes PEPSI x PEEPS® a real eye-catcher that you surely can’t miss.

"After what has been a very difficult year, many consumers are looking for new things to smile about.  So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola.  This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing – Pepsi. "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite." 

Campaign Stills

The cheer doesn’t end there. PEPSI and PEEPS® are calling on fans to participate in the fun with a sweepstakes that has launched alongside the collection called #HangingWithMyPEEPS. How to join? Simply show the world how you’re enjoying your favorite springtime activities – in a safe, socially distant manner of course – by submitting a photo enjoying spring with PEEPS® Marshmallow Chicks and Bunnies. Don’t forget to tag @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS®.

The #HangingWithMyPEEPS national sweepstakes kicked off yesterday and, in addition to the three-pack prizes, 10 grand prize winners will be awarded with an epic collector's package of PEPSI x PEEPS®. PEPSI x PEEPS® mini cans are only available for a limited time, so make sure to get out there and tag your PEEPS® candy!