More and more designers weighed in on how sites are all looking the same and it's true. UX has been taking such a huge endeavor in our industry and surely becoming a standard in terms of priorities within companies and organizations who are building bigger teams to raise this effort. Providing the best experience is now more important than ever. That's why I truly think the importance of an Art Director will still remain in the design process and act as a key player.
Clement Merouani is an art director from Babel agency and we are featuring his work for AXA. A French multinational insurance firm providing products and services for global insurance, investment management, and other financial services. Let's not take a perspective as a UX evangelist, let's just appreciate the effort on the art direction. Let's just say it's getting difficult to make things beautiful when there are limitations in terms of content, vision, branding and etc. That's why I truly appreciate the work shown here.