Opéra Saint-Étienne 2016 is a brand design project created and shared by Graphéine. There's just a lot to love about the original work done in 2015, and this project is a testament of the quality of the brand conceived - it scaled amazingly well to present a collection of amazed faces. In 2015, we conceived the visual identity of the Opera of Saint-Étienne. A logotype whose shape is directly derived from the architecture of the building. It was also a story of smiles... Last year, we had chosen to present a collection of amazed faces. It was the technical and administrative staff who had lent themselves to the game. For the 2016 season, we chose to highlight the musicians of the orchestra. Graphéine is a brand design studio based in Paris, France. For more information about their work check out https://www.grapheine.com/ Branding
We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old. Why am I saying that is because it’s always a great factor to know for what is your target when designing with a thinking in mind. From this rebrand from Kash Singh who is a designer based in Bedford, UK; you are taken with a gradient-based colour scheme as a base with dual tones. What I like the most about this design is the masonry grid happening on the homepages both on the app and website, it makes it colorful and inviting to browse. There’s some elements where I feel there will be a need of more thoughts but overall this is great! What do you think? The Brief. We were tasked with a brief to rebrand the Vodafone music service to target the audience between the ages of 16-24. The Solution. We began by looking at all of Vodafones current services, sponsors and advertising. We immediately felt that within all these sectors, apart from logo and colours, there was no real connection to anything. On the basis of our findings we decided to rebrand the service as a separate brand under the name Soundbox. This gave us leeway to be able to rebrand from scratch using colours, type styles and imagery that can be more associated with the target audience. Also during our research we saw that many people, even beyound our target audience, are often attending music festivals with many electronic based artists. This gave use the structure of the rebrand by using visuals to represent the electronic music scene/rave culture. Brief set by Richard Holt of Brand Union. More Information via Behance.
We have featured the work from Serge Vasil who is a Senior Designer and Art Director currently based in San Francisco, California. He recently got to work with Adobe on making a fictitious digital arts exhibition by using Adobe Photoshop and Dreamweaver on making the branding and website. I simply love the use of really colorful and vibrant gradients and one detail I even dig even more is the gradient use for the minimal mockup shapes. It’s really neat and hope you will enjoy it too. I am happy to share new work for Adobe. Rendered represents a fictitious digital arts exhibition. I was commissioned to design the branding and website for Adobe to showcase features of the new Adobe Photoshop and Adobe Dreamweaver from the recently released CC 2016. Credits Images by: Ari Weinkle, Anja Mewes, Ana Gomez Bernaus, Črtomir Just, Alex Diaconu, R4dn Studio, David McLeod More information: http://sergevasil.com.
For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović - Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo is and also the composition for the collaterals. In addition to that, the web site has a simple and elegant design, with a classic use of serif fonts. Branding About ONNO ONNO is a Zagreb-based design studio driven by simplicity, curiosity, creativity and new opportunities. Studio was founded by Ena Bacanovic and works with local and international client base.
Udacity redesigned their brand and visual identity, I really like the end result and it's always good to know a bit more behind a major redesign project like this. Bill Kenney shared a bit of that on a Behance post. He talks about the challenges and how they overcame them. The work was done by Focus Lab where Bill is the co-owner and art-director. Udacity is disrupting the traditional idea of higher education. They specialize in providing industry-prepared courses and “nanodegrees” to help students learn the skills they need to get a job. We created a comprehensive brand experience that is clean, simple, honest, and professional. The vantage point of the logo mark embodies Udacity’s non-traditional approach to education. Paired with the logomark, the logotype gives a subtle nod to the ownability of the brand. Branding and visual identity Bill Kenney is the Focus Lab, LLC co-owner and art director. They are a Design & Web Development Co. that specializes in Branding, ExpressionEngine and overall "awesomeness!" For more information check out http://focuslabllc.com/
Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the circular shape of the logo that has been used in the recent years and playing with the point of the letter "I", used before. With that they could evolve the logo and typography while maintaining the original essence, giving a new personality with more possibilities to communicate. We Pitched in the new rebrand of Boing Channel for Turner Spain. We Had to go through the different trajectory and problems of this brand in different countries, pros and cons. For the unification and renewal of Boing channels we believed that a complete rebrand of the Logo, characters and ident in general was necessary, to unify the whole brand. Branding Credits Concept & Art Direction: TAVO Producer Executive: BEETA Music & Sound Design: Aural Sound Client: TURNER
We would like to present the work of the mighty folks from Dazzle Ship and their recent motion and branding project for DRL which stands for the Drone Racing League. It’s pretty much saying what this is about! But for those who doesn’t know, it’s a premier drone racing circuit for elite FPV pilots around the world, combining world-class flight skill and proprietary technology for racing. As it’s starting to air on ESPN2 and soon on Sky Sports (UK), the team has been doing a tremendous work to produces film, experiences and multi-platform campaigns for a diverse roster of clients including: Sony, Red Bull, Heineken, Levi’s and more. Hope you will enjoy the teaser and stills! From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. One of the biggest hurdles for Dazzle Ship was striking a balance between educating viewers on the real-world aspect of the sport – this isn’t CG; crashes are real – while transporting them into a futuristic science fiction environment that would represent the experience of drone racing. DRL is the first-ever professional race series for first-person-view (FPV) drone racing, bringing together the world's best pilots to fly DRL Racer 2 quadcopters head-to-head through neon-lit environments in the quest for the planet’s best FPV pilot. An early DRL YouTube teaser went viral in January, racking up almost two million views with tantalising footage of the exciting new sport. Expect epic courses, high-speed crashes and nail-biting competition when the DRL 2016 season launches in America on Sunday 23 October. Video Teaser More information: http://dazzleship.com.
Zero is a Branding and Web Design project shared by Ben Mingo, the lead designer with collaboration of Linda Eliassen for Ueno . Zero is a mobile banking experience and it works alongside a physical card. The design follows a very simple and almost monochromatic style. There's also a interesting grid with some aligned with pristine typography. Zero approached ueno to build their brand & digital touchpoints from the ground up. About Ben Mingo Ben is an interactive designer at UENO. Fore more information make sure to check out his website at http://benmingo.com/
Bourbon Nightclub & Bar is a visual identity project designed by my creative and Ewan Leckie. The project was shared on their Behance profile. The reason we share this project her on ABDZ is because of its simplicity. There's something beautiful about playing with black and white and also with dotted grids. I think by mixing that with some organic textures, the designers behind this project really achieved something powerful, especially for a nightclub. We were tasked with creating a fresh identity for a newly renovated club venue in Edinburgh. Helping with naming of the brand ( Bourbon Nightclub & Bar ) as well as designing the logo and set of illustrations, marketing assets and simple brand guidelines. Visual Identity About my creative My:creative is a face to face creative agency helping brands communicate their story. Working with people that have real passion for their product & for the people they want to engage with. For more information check out http://www.thisismycreative.com/
We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand. There’s many great products out there but there are unlikely known because of the poor branding. That is not the case of the work of Mike Voropaev who is a graphic designer based in Brno, Czech Republic. He was part of the branding work for Sleepformer, a collection of sofas with the concept of a full mattress for a comfortable and healthy sleep. He worked on the visual identity, guidelines and UI/UX. Branding and web design for the capsule collection of sleeper sofas. Our collabo team has created conception, visual identity system, web design, guidelines and animations. Credits Art direction, graphic design, UI/UX, animation — Mike Voropaev Photo — OutboxPhoto, MZ5 group, public domain More information via http://mikevrpv.com.
Notebooks. However you use them, there’s always been a nostalgic feeling of going through your old notes. Taking a little march through the past and relive those emotions about what you wrote either they made sense or not. You’re leaving a trace of your memory into these little sheets wrapped with hardcovers. Feeling the wistful affection for the past? It’s because we are featuring a designer (Aron Fay) from Pentagram that redesigned the classic composition notebook. After some research, this new design is more than just a simple redesign, it is the launch of Comp challenges the premium brands like Moleskine and Baron Fig. Available today for pre-order on Kickstarter, Comp is coming for the long run. Give it a look and support their Kickstarter! comp is a redesign of the classic composition notebook––made for the 21st century. Through extensive research, I've learned that, interestingly enough, these notebooks haven't changed all that much since they came into being centuries ago. And that they have an 180+ year history of being produced using the most economical manufacturing methods available. With all the new advances in the fields of papermaking, printing, and binding since the 1800s, I was interested in what it would be like to create a notebook that uses the new printing and binding technologies and the highest quality materials possible, while still maintaining the nostalgic pattern that we all know and love. Watch the Video As a graphic designer, printmaker, and bookbinder I wanted to create a notebook that uses today's finest available processes, materials, and design to create something that will be kept, cherished, and used for years to come. Photos by Brian Kelley Support their Kickstarter Project: https://www.kickstarter.com/projects/comp/comp.
Fridaymilk is a branding and visual identity project for an independent curating organization based over the Polar Circle which aims to develop culture and media in the North. There's a lot to love about this project but for me nothing beats the simplicity. The business cards are simply gorgeous, especially the back of the card, which looks like ice. United by the idea of Northern identity they are promoting the concept of cultural decentralization by shifting the cultural centers «from capitals to remote areas». A project team creates unique media content, also implies different instruments for «off-line» events like art-conferences, panel discussions, international and public sector collaborations. It is a long dialogue of artists, curators and young generation what it is a life in the High North and a constant search for a meaning and goals to stay and grow in this area. It is a platform for materialization of new ideas and life stories, it is a big expedition for searching an answer for a key pillar in the High North whether to «leave or live». Credits Art Direction:Value ., Vladimir Ilnitskiy Design: Value, Vladimir Ilnitskiy Photography: Molokostudio, Oleg Khadartsev Printing: First Sense
Phosfroma is a branding project shared by Bullseye. The main goal of the project was to help Phosfroma to be recognized as a leader in professional lighting solutions for both indoor and outdoor building applications. The end result is a simple and elegant branding with a beautiful system to support it. I have to say, the presentation is top notch, from the business card to collaterals, everything feels coherent and consistent. "We instill confidence in those we work with, which is central to everything we do." Project description Phosforma's mission is to set new standards within the lighting industry through our work and how we approach a project. The Phosforma brand and culture is defined by a passion for lighting and a set of core values that we truly work within. - Behance Branding About Bullseye Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Porto, Portugal. They are dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. For more information check out http://www.bullseye.pt/en/ We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project.
Vinery 9 is a branding and visual identity project for an e-commerce website all about wine and it was designed by a fellow Brazilian Designer, Gilnei Silva. There are many ways to translate a message to a logo and then a branding system. Gilnei explored the refraction effect created when you try to read something through a glass of wine. The result is quite beautiful. The visual representation of the distortion with wavy lines is clever and elegant. I won't tell much, check it out after the break and happy Friday. The idea for the logo started with the concept of wiseman because the owners of the site were experts in wine. One of the things that sommeliers do is to look at the texture of the wine, so they explored the idea of the logo was if the number 9 was behind the glass. Branding and visual identity About Gilnei Silva Gilnei is a Senior Designer focused on branding and visual identity. For more information check out http://www.gilneisilva.com/
Huu! branding project for a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. It was designed by Jonathan Mont, a designer from Tampico, Mexico. The project features a simple but bold typography. The design she came up for the blog is quite good in my opinion. I love how editorial it looks. It feels like a magazine, instead of just a plain web site. It also matches the magazine design quite well, or it just a beautiful translation from the magazine to the web. Project description from Behance Huu! is a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. Their aim is introduce to the fans some news and texts related to she and her projects. Expressiveness and the different musical nuances of Natalia, were the base of inspiration to create a joyful and effusive brand. The naming was inspired in one of her songs and was chosen to generate a word with many meanings. The brand transmit a joyful and expressive value through the colors.The three colors symbolize to Natalia Lafourcade, her fans and the magazine team. Huu! is the result of an emotional mixture with a current and alternative character. Branding Jonathan Mont is a Mexican designer, lover of branding, the creative process and the effect that it can cause. He uses ingenuity, function and intuition to create creative projects that connects with the people. For more information check out http://www.jonathanmont.com/
Working on a branding for an event is not an easy challenge. You’re putting out your work for everyone to see and you’re basically in competition with any kind of events wherever it is about music, education and about anything! Apart from the organization itself, you need to have a design that will attract your crowd into coming to your event and also share it to their friends to come. We are taking a look at the work of Michelle Wang and the work she has done for the branding of D5X Forever Young. I like the approach of a small colour palette throughout the work and treated quite uniquely with colour meshes and gradients. Credits Agency: Droga5 Design Director: Rich Greco Photographer: Paul McGeiver, Robert Ohman, Jesse Vega More information via Behance.
Branding goes beyond the logo, we mentioned that several times. The biggest challenge for designers is how to create a system that is scalable and efficient across different mediums. Carlos Bauer and Nicholas Pierre shared a great example on their Behance page. It's the visual identity for Tropico, a great example of beautiful word mark and collaterals. Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices. Branding Carlos Bauer and Nicholas Pierre are freelance designers from Curitiba, Brazil. For more information check out http://carlos-bauer.com/ and http://www.contemchumbo.wordpress.com/