branding

Grid System Behind Logo Design

If you love of using a grid systems for every  logo design you create, including marks and icons, Kareem Magdi got you covered. He shared a set of beautifully designed logomarks and the grid system behind it. The symbols vary from letters to animals including squirrel and elephants to other more abstract shapes. Personally, I like the use of this technique to make sure that the form is optically balanced, however, I also think it's not needed all the time. It might add too much rigidity to the design. 

Brand Identity for Womena by Mohamed Samir

Mohamed Samir shared a beautiful brand identity project he created on his Behance profile for Womena. Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders.

Iris & Cole - Luxury Artisanal Brand Identity

Zeynep Basay and Cem Haşimi shared an awesome brand identity project for Iris & Cole, a luxury artisanal skincare company. It has 3 perfectly crafted anti-aging blends, with 100% natural ingredients.  It represents a mindful approach to living and embracing a return to simplicity and an appreciation for crafted, natural products. The brand is:

Elegant Brand Identity for Lineage Law

KIND | Conceptual Branding shared an super elegant brand identity project on their Behance profile. It's for the law firm Lineage Law. They are a company that primarily deals with the things you don’t like to talk about: inheritance law and what happens when life comes to an end. In practice, this means focusing on leaving a legacy. A timeless challenge that requires timeless communication and a timeless identity.

Sabah Brand Identity & Interior Design by Futura .

Let's take a look at this brand identity & interior design by Futura, a studio based in Mexico City, Mexico. This is their design for Sabah, an authentic dessert food shop located in Kuwait with also selected products from all over the world. The overall look & design is a playful use of wooden panels to cover the walls for which reminds me of the 70s somehow. Integrated with bright colors and earthy tones are seen in the furniture as well, you just gotta love the contrast.

No Logo Logo! Brand Identity for Something

Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below.

Awesome Brand Identity for Royal Stranger

Plot Twist Design created a really beautiful brand identity for Royal Stranger, a contemporary furniture Design Brand from Portugal. The brand offers bold and out-of-the box products crafted with the most precise and rigorous attention to detail. The design has a modern take on a classic form and I love it! They are also responsible for the naming and the web design. 

Brand Identity & Graphic Design: Onet

Let us take a look at this beautiful and colourful brand identity project by Ollestudio for Onet, there is also graphic design and illustration involved in the overall process. With the company motto of:"Design is fun.", this design studio from Krakow, Poland truly does it all with a flair, I would definitely check out their Behance for more branding projects.

Stylish Brand Identity for Tattwa

Shibu PG shared a really cool brand identity project on Behance. We are fans of any project that shares a bit more about the creative process, especially when there are sketches and the translation of them to the digital version. This brand identity has a super stylish color palette, a bit unconventional, with the dark theme but definitely worth checking it out.

Brand Identity for the 2018 Adobe Summit

Angela Fisher shared a beautiful brand identity project that she worked on for the 2018 Adobe Summit which it is a celebration of Experience Makers. The project is simply awesome and we had to feature it here on ABDZ, especially because Angela was kind to post quite a few details about the process. 

Brand Identity: Dalston Creative

I am a couple hours away to leave for Sweden, by the meantime I wanted to discover some designers from this beautiful country in the eastern part of the Scandinavian Peninsula. We are taking a look at the work from Dalston Creative, a design studio located in Stockholm. They have worked at creating the brand identity for NOCK, a new three-floor design from the 19th-century building on Renstiernas Gata on Södermalm. I would love to point out that the architect was done by Jenny Frigren and Interior design by Covet

Beautiful Minimalist Brand Identity for estúdio arco

I am a fan of simplicity in design. Nothing beats the black and white when it comes to brand identity. I feel that if you can make something work well in black and white it can work with any color, or just no color at all. Just keep it as it is. For this post I'd love to share the brand identity of estúdio arco. There's not much to say about it besides it's just awesome, especially for me, due to the fact I am Brazilian and it's a design studio from Brazil :)

Les Petits Frères Charitable Organization: Branding Love by Felix Renaud

If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports.

Muse + Mettā Kombucha Brand Identity by Kati Forner

It's no secret we're big fans of the work coming from Kati Forner Design having showcased some past work of hers here on Abduzeedo. Of late we're swooning over the most recent work for Kombucha brand Muse + Mettā founded by Trent Brokie .

Simple and Elegant Brand Identity for Betterment

RED ANTLER shared a super elegant brand identity project they created for Betterment. If you are not familiar with Betterment, which I believe most of our audience is not because of our global reach. Betterment is the smarter automated investing service that aims to provide optimized investment returns for individual, IRA, 401k, and rollover accounts. It's quite popular here in the US, at least most of my friends and co-workes use it. But this post is not about investments, rather it's about design.

Gorgeous Tea Packaging by Sabina Loacker

Imbibing tea is a relaxing activity so consuming the packaging should match that same feeling. We're steeping in the beauty of Austrian-based Sabina Loacker's concepting, art direction and graphic design work for a local tea brand and reminding us all that inspiration is always right in front of us. The simple typeface matches the super minimal design and we're just loving every bit of the resulting look and feel.

Product Design Love: Bodega Los Cedros by Anagrama Studio

Bodega Los Cedros is a Mexican vineyard located in the mountains of Arteaga, Coahuila. The origins of the name derive from a passion and dream of a family to produce high quality wines within a region more than 100 years old named "El Cedrito." Enter the talented team at Anagrama Studio to bring the branding vision of this magical place to life by tapping into the geographical location of the vineyard for inspiration.

Minimal Brand Identity & Packaging: LESS Cosmetics

We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity.

Intricate and Modern Brand Identity for Whiskey Bottle

BrandMills Studios shared a cool Brand Identity and packaging design project they created for a whiskey brand. The name os Lava and they design a quite intricate, yet simple identity that feels modern but works quite well for their purpose. They were super nice to share some of the ideas behind it as well as some images. Enjoy it! Project description What is that feeling you get when you hear "Lava" a mysterious mass flowing in fluorescent colors. It is mysterious more than it is scary.

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