Larssen & Amaral created beautifully provocative yet elegant brand identity for !Konferansen, a conference for women in Norway. What caught my initial eye was the striking and bold visual language. You feel the words howling from the page in a way which fits seamlessly with the mission of the conference. !Konferansen was founded with the goal to provoke change by providing a platform for discussion and debates amongst strong woman and enabling them to share their moving stories. !Konferansen is a new Norwegian conference for women, by women. The conference aims to provoke change and inspire growth—setting focus on strong women and their stories. The conference will consist of a series of lectures, debates and discussions. We were tasked with creating the new visual identity and marketing materials. Larssen & Amaral is a Norwegian-American design consultancy offering fully-integrated design services. Our diverse international backgrounds bring together over 15 years of combined industry experience working with brand identity, graphic design, and retail design. For more information and to learn how you can be a part of next year's conference check the site here. Brand Identity
The new brand identity for VIMOD was based on the module-design concept and was included in different elements: corporate stationery, web design and social media animations. This branding project and image update begins with the definition of both, a new isotype and logo. The new brand identity design represents a synthesis of a functional, modular construction system. The power of simplicity expresses itself through a unique element, that summarizes a unique identity. The combination of useful and beautiful. Utility and aesthetics combined. Spaces are designed meticulously with great attention to detail. Textures are smooth. Metals that are cold to touch and natural wood become part of the environment, harmoniously. To design and to integrate. Straight lines and simple cuts create a new, sophisticated brand image. A functional system is the one that brings technical exigencies and artistic results together. Brand Identity h3l© Hachetresele is an independent studio that stands out for innovative ideas and creative work. Our team develops commercial and art projects of global significance. USA, CANADA, SPAIN, GERMANY, CHINA, TANZANIA, BRAZIL, CHILE+. Over the past decade, our practice has led to a sustainable approach to architecture, education and services, through a wide range of work. It has been named by the Presidency of Argentina as one of the most relevant studios and globally recognised as one of the most transcendent creative hubs in Latin America by TASCHEN. For more information check out: http://www.h3lweb.com/
Borja Albaladejo a designer from Malta shared a beautiful brand identity project on his Behance profile. I have been checking more of this type of projects lately. I am really focusing on the way designers present the work rather than just the outcome. My goal is to try to understand the role of presentations for any design project. My assumption is that it is a more than crucial part of the process especially if the design itself is a simple share or form. I think Borja did a good job on this brand identity. As he mentions, it's a for a new company born from the merger of 3 well established brands. The result is an elegant logo with a strong wordmark. I quite like the way he presented and some of the templates, like the ads one. Working with all stake holders we managed to create a brand that symbolised strength in the market, born out of the unique value created by this merger. We found that an essential part of this brand promise was about prioritising the customer journey. For more information about Borja make sure to check out his website at http://www.brndwgn.com/ Brand Identity
We fell in love with the interiors of Suzette, a retro chic inspired dessert bar in Singapore's Marina Bay. Not only a haven for those with a weak knee for sweets, this bite sized shop is also eye candy for anyone with a love for interiors. Enter Suzette and you will be greeted by a bar made up of customized terrazzo slabs creating a unique focal point of the shop. We're also digging the rich teal and blush color palette with copper and concrete peppered in at all the right spots. The result, a feminine space with just the right amount of edge. If you love the vibe as much as we do be sure to check out the folks over at The Strangely Good who we can thank for coming up for the overall look and feel. Bon Appetit!
We just scooped and had to share the elegant brand identity work by Caterina Bianchini for San Francisco-based skincare brand Sundaze. Caterina's design is meant to explore the use of unique graphic placement. The logotype has been developed to sit like a partial eclipse, giving a subliminal nod towards the products main purpose, as a daily sunscreen. The placement of the letters of 'Sundaze' draw reference from sun rays with the end result being a logo that completely references the sun. The design is continued across the packaging creating a coherent and bold range with a quirky design and a flexible logo that carries a unique personality setting it apart from a cluttered industry. Be sure to check out Catarina's Behance for more beautiful and perfectly minimal branding work. ABOUT SUNDAZE Sundaze is a modern skincare brand born from the sun-soaked streets of San Francisco, California. Sundaze is a beauty company that's main focus is the production of sunscreen. The company hopes to modernise the market through bold design choices and a new wave of organic sunscreen, that all have a brightening and moisturising effect. Sundaze is made with a difference, all the products are natural and completely free of parabens, the ingredients are hand-picked and it has a no stick and a grease-less texture.
We love seeing big brand identity redesigns and today Dropbox just announced the biggest change in their decade of history. The change wasn't subtle and I'd definitely say that it was for the better. It looks like they are moving towards the creative space, and the addition of colors gave them more personality and differentiation from the stark look of file sharing competitors. I am huge fan and admirer of their VP of Design Nicholas Jitkoff and it's amazing to see the impact he is already making in a very short period of time since he left Google to join Dropbox. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store stuff,’” writes VP of Design Nicholas Jitkoff in a post on Dropbox/design. “The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.” The talented team at Dropbox is inspired by the creative work of their customers. “They remind us every day what we’re capable of when we unleash our creative energy,” writes Dropbox CMO Carolyn Feinstein. “You don’t have to be a painter or documentarian. We all want to do work that has meaning, and reflects our ideas and our potential.” I highly recommend checking out their beautiful website https://dropbox.design/ and learn how they are evolving the Dropbox brand. Brand identity Illustrations
Honoured to be sharing this brand identity project for the New York Women's Surf Film Festival. Into their 5th annual festival, their goal is to celebrate the filmmakers and female wave riders who live to surf, highlight their sense of adventure, connection to the ocean and more. Designed by Shanti Sparrow, it was greatly inspired by the movie by its aesthetics, also we can witness the work from Sarah Lee that we've featured in the past on ABDZ for her underwater photography. Get inspired! Shanti Sparrow is an Australian-based designer, illustrator and dreamer living and creating in New York, USA. Love the fact that Shanti would work on projects for not-for-profit clients that create awareness and raise funds for important humanitarian, environmental and research-based causes. The branding design for the 5th annual film festival was influenced by iconic retro surf culture and the nuanced aesthetics of contemporary film. Product Gallery Credits Underwater Photography by Sarah Lee Event Photo by Dennis Cahlo More Links Learn more about Shanti Sparrow at shantisparrow.com Follow Shanti Sparrow on Behance
If you're enjoying my obsession with cool hotels I hope you dig today's post showcasing some super clever brand identity work for The Dean Hotel, a charming boutique hotel located in Providence, Rhode Island. Providence is a quaint New England town home to Brown University so communicating to an audience that is savvy, sophisticated and turned off by the traditional marketing engine makes for a big challenge to create something that will captivate in a simple and sophisticated fashion. As a good copy aficionado I was most significantly wooed by the best copywriting I've seen in some time that shows up at every single touchpoint a guest would encounter. From customary places like luggage tags, matchbooks and stationary to unexpected locales like the parking lot and shower, guests are treated to quirky little quips to delight even the most grumpy traveler. The work was created by the talented team at Watson & Co. out of NYC and entailed strategic oversight of everything from branding, packaging and digital to the physical environment of the hotel. After perusing their site you can understand how they call other iconic brands like The Four Seasons, The Ritz-Carlton, Lexus and Lincoln Center clients. We believe the best brands embody the art of their product and then simplify, elevate, and amplify it. Brand Positioning of the Next Generation Hotel Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that we handled the branding, got some headshots, and created an all around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.) Book your room and sleep with The Dean on your next stop to Providence.
About a week ago, we've featured the latest work from Radim Malinic with the branding project for Inhere. This week, he is back again but with a project in collaboration with Bristol-based Craig Minchington. It's a refresh that involves brand identity and illustration for Mutual Attraction. A dating agency and matchmaking service that needed some love to share their expertise for everyone in the name of love. Radim and Craig both have similar skills but for this project, Radim was in charge of the creative direction & design. And Craig was behind the 3D modelling, I am digging the overall project especially where you can clearly see the style from both designers. Collaboration work between Radim Malinic, a freelance creative director, graphic designer and speaker from London and with Craig Minchington who is also in the same field but based in Bristol, UK. They have worked together on several projects including the Harnham Salary Guide (2016) featured on ABDZ. Mutual Attraction is a London dating agency and matchmaking service. Mutual Attraction is all about meeting people face to face, in the flesh and stepping away from the screen. Dating in the real world, with real people, looking for real love. Refreshingly simple yet effective. Project Gallery Credits Creative direction and design: Radim Malinic / Brand Nu 3d modelling: Craig Minchington / Adora Attack More Links Learn more about Radim Malinic at brandnu.co.uk Learn more about Craig Minchington at adoraattack.com
We are taking a look at this prestigious brand identity and graphic design for the first edition of the Synergy event. Designed by Portugal-based Pedro Matos, the event took place at the recently recovered Vidago Palace Hotel. I love how Pedro used inspiration from the actual event location where he mentioned that the skylight drew his attention. That's just the best when you can get this kind of inspiration and Pedro took a joy to share some of his progress as well. Please enjoy! Pedro Matos is a senior designer based in Braga, Portugal. Focusing his work in graphic design, branding, and creative direction; you should follow his delightful portfolio via Behance. First edition of Synergy, an event that gathers the most significant business partners of Primavera, in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period, in Portugal. Project Gallery Credits Client: Primavera BSS Studio: Pi Creative Studio Creative Direction and Design: Pedro Matos Photography: Pedro Matos More Links Learn more about Pedro Matos via Behance
Our good friend Radim Malinic recently released some fresh work from his portfolio and we had to feature them on ABDZ. It's two branding projects and we are sharing one which is a branding for a new London medication studio called: Inhere. From the logo, type, icon system; we are just stunned by the choice of colours. Always so lovely! For those who is familiar with Radim's work, (in my opinion) he is the master of colours. Let the work speak for itself! Radim Malinic is a person that wears multiple hats from being a dad, designer, creative director, illustrator and speaker. I wonder how he gets any sleep! You should definitely check out his book: Book of Ideas that we've featured on ABDZ. Inhere exists to help busy Londoners stop, pause and hear themselves again. They run run bite-sized meditation sessions of different lengths and with different focuses throughout the day. Project Gallery In their words London’s first teacher free, drop-in meditation studio has opened in the heart of the City. Inhere is the brainchild of Adiba Osmani, who wants to offer the stressed out, overworked City community a flexible, hassle-free and stylish place to retreat and unwind. Inhere has worked with a team of leading design talent to create this elegant new concept in meditation studio design, the first of its kind in the capital. The aesthetic of the Inhere brand has been created by brand design expert, Radim Malinic of Brand Nu, and the tranquil surroundings of this serene studio in the heart of Monument have been designed by set designer and stylist Mihaela Berbecar. Penguin Media Solutions have provided the AV experience. Radim Malinic is a renowned creative director and designer based in London who has worked with leading global brands such as Google, Sony and Adidas. He has produced the brand identity for Inhere and taken inspiration from the cycle of day and night, and the geometric compositions of mandalas. Malinic has created a bold, graphic eye-like logo device which conveys the studio’s aim to soothe stressed out Londoners by encouraging them to take some time out to look inwards and find inner peace and calm through the ancient art of meditation. Partly inspired by the concept of a creative block, Malinic’s logo is comprised of two halves. One half made up of sharp lines directed outwards and one half made up of curved forms moving inwards, aiming to show how meditation can transform the outward looking, linear anxieties and worries of the mind and help bring the focus of the mind inwards, reducing symptoms of anxiety and stress. More Links Learn more about Radim Malinic at: brandnu.co.uk Follow Radim on Instagram
A company called The Baking Supply Co. decided to re-invent the use of herbs for our treats. To get us excited about nutritious foods again, they are doing through what they called kits. Inside a variety of kits, you'll find recipes for gluten and refined sugar free herbal treats, iron-on patch, oven mitts, guides and more. All together in a very attractive branding, what do you say? It's worth for a try, at the least. In their words What is The Baking Supply Co.? It's an independent company delivering healthy baking kits to people who’d rather eat their herbs. Our recipes are not only good for you—gluten and refined sugar free, and packed with whole grains, fruits, and vegetables—they’re delicious and fun to make, too. Pre-portioned and refrigerated baking kits delivered to your door—for people who’d rather eat their herbs Project Gallery We created the Baking Supply Co. to get more people excited about eating wholesome and nutritious foods. Each Baking Supply Co. box comes fully equipped with a comprehensive recipe, and all the ingredients you need to make healthy treats at home. We’ve distilled decades of cooking techniques, tricks, tips, and nutritional information into a single box; so you can make your own herbal treats with ease. Get Baking! More Links More about this project and share your support via Indiegogo
Dmytro Khrunevych sent me a message via Behance the other day about a new project that he had just published. It's a super cool brand identity work done for a company that repairs and refinishes centuries-old furniture. The logo contains non-obvious elements, zodiac signs. The thing is that the throne (or let us call it ‘divan’) of Ivan Grozny is embellished with zodiac signs and a horoscope and it works really well. He also created a set of secondary support elements for collaterals. The result is a quite elegant brand identity system as you can see in the images below. Divan Grozny is a company engaged in repair and refinishing of centuries-old furniture. The style combines several ideas. The wood is a basic material and an embodiment of longevity, while the brand defines the pattern and the main character (company name is consonant with Ivan Grozny, known as Ivan the Terrible, a historical figure; ‘divan’ stands for ‘sofa’) Brand Identity Dmytro Khrunevych is a graphic designer from Kiev, Ukraine. His work is heavily focused on art direction, branding and graphic design. I recommend that you also check out another great project on his portfolio titled Patience Sans. For more information check out https://www.behance.net/dimahru
Vantage Branding has developed the new brand identity for the Singapore Symphony Orchestra (SSO). Founded in 1979, the SSO is Singapore’s flagship classical music orchestra, evolving to touch the lives of countless Singaporeans. However, with a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience. The outputs of their brand research and strategy lead to 3 core pillars for the SSO brand: Artistic Excellence Community Engagement Diversity of the Singaporean Spirit. To reflect this, it was created a brand identity system that placed diversity at the heart of communications. Without alienating classical music aficionados, Vantage created a structure for headlines to engage newer audiences in a more inspiring way. In addition, they introduced a spectrum of color to convey diverse performances with a distinctive system of photographic and illustration style working seamlessly together. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Also, the SSO used a nondescript logotype over the years and didn’t have a recognizable mark, so Vantage made the creation of a distinctive logo a priority. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Crafted with grace and fluidity, it conveys the majestic excellence of SSO’s classical music. The new brand was launched at the beginning of 2017 and is on track to make its transformation felt with an iconic identity that embraces and excites a bigger audience with the right note. Brand Identity For more information make sure to check out Vantage Branding website at http://vantagebranding.com.sg/
Cocora Coffee is a brand identity and packaging design project created and shared by Duvan PiñerosArmenia, Colombia, Hernán TwineichArmenia, Colombia and Andres Lombana on their Behance profile. We don't share a lot of packaging design here on Abduzeedo but it's an area that we are quite passionate about. It's always part of a strong brand identity system and this project illustrates that quite well. Born in the mountains. Growing up means to be joined to earth forever, because the roots of the trees are also our roots. It's understanding out history and learning from our ancestors. It's to be shaped from earth, which was endlessly worked. It's being careful and stubborn when someone says "it can't be done", because we were cultivated with strength and love. Packaging design
A mixture of calligraphy and graphic design for this stunning yellow branding for the clothing brand named: OMG. I am not sure if it's a real brand or not. But I loved the fact they used Geogrotesque Font Family for their brand and the fact that they used a colour like yellow to a palette that complements typography and bold stroke outline. This is a collaboration work between Brain&Bros DZ. and Noah Wilcox. Coming from São Paulo, Brazil until East Troy, WI, USA, we get follow their full project on Behance. Photo Gallery More Links Check out Brain&Bros's site brainbros.cc Follow Brain&Bros on Behance Follow Noah Wilcox on Behance
HYPE Digital Agency created a very solid brand identity project for Build Top Lux, a signature real estate agency. They also shared a bit of their creative process and how they ended up choosing the final logo as well as the creation of collaterals. For the logo they chose the concept that references the idea of opening doors. Below you can see a bit more about it. Challenge BTL is a company that invests in high-end real estate projects and deliver results that always exceed the (already) high expectations of their customers. Although their team of investors and architects is responsible for the creation of some of the top residential buildings on the local market, they lacked the branding collateral necessary to promote their brand. They tasked HYPE Digital Agency with the job of revamping their brand identity in way that will allow them to place their signature below their work with pride. Brand Identity HYPE Digital Agency is a digital growth agency from Sofia, Bulgaria. They help B2B companies generate more business online by delivering websites and marketing programs tailored to complex purchasing decisions. For more information check out: agencyhype.com