We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity. More Links Learn more about Patrick Reichert-Young via Behance Learn more about LESS Cosmetics Brand Identity & Packaging Design
BrandMills Studios shared a cool Brand Identity and packaging design project they created for a whiskey brand. The name os Lava and they design a quite intricate, yet simple identity that feels modern but works quite well for their purpose. They were super nice to share some of the ideas behind it as well as some images. Enjoy it! Project description What is that feeling you get when you hear "Lava" a mysterious mass flowing in fluorescent colors. It is mysterious more than it is scary. This brand concept can literally and non literally can be connected with the name. Ingredients to make the whiskey is coming from volcanic soils which make them an epitome of quality and bit prime. Same time it denotes the ambiguous flavor it can present. The icon and the branding theme needs to conduct the vibe the name creates. To usher it, we need to make something more than an icon, when someone sees this product if we can steer the same feeling we are trying to conduct, then we can call it as a good brand identity. Brand Identity Make sure to check out: Website Instagram Twitter Dribbble
We are proudly featuring the first student project of the year! It's a pretty cool project by Duy Dao who is a student at the Art Centre of Design in Los Angeles, California. We follow his work on creating the packaging and branding for Adidas Superstar 50th Anniversary: Forever Young campaign. A beautiful purplish colour palette for the design of the packaging that will totally envy our inner unboxing pleasures; alongside with dual tone poster designs marked by celebrities like Pharrell and basketball legend Kareem Abdul Jabbar. In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles. Credits Design by Duy Dao Photography by Kristen Chon More Links Learn more about Duy Dao at duydao.net Follow Duy's work on Behance Packaging & Branding
It's the end of the year and this will be my last brand identity post of 2017, I had to feature a very minimalist project and that is what TypeType brand identity work created by Pavel Emelyanov, Irina Emelyanova and Comence Studio on their Behance profiles. Below you can see everything about it, but if you don't want to read, you can just look at the images and get inspired by not only the work but also the presentation. Task We were approached by TypeType Foundry, which specializes in fonts production and is one of the market leaders, with a task to develop their new brand identity. Solution The impeccably clear brand identity reflects fundamental features of TypeType's attitudes and approaches to work, such as attention to details, perfectionism, clarity, and streamlined production process. TypeType combines algorithms and accuracy with beauty and functionality at work. We translated these features into the developed brand stationery. Special attention was paidto selection of high-quality materials, printing technologies and clean layout. Simple logotype is a metaphor of well-coordinated and continuous work process: day by day, letter by letter, type by type. Video Brand Identity Logotype Standard The white rectangular block with perfect edges and ideally printed logotype symbolizes the ‘golden standard’ of logotype. Color palette Colors are directly inspired by and taken from the work process: white is for paper, black - for fonts, gray - for the tones of font rendering, and beige is for manual labor. TT Commons We created TT Commons, the corporate font, in collaboration with TypeType team. The task was to make universal modern grotesk with a multilingual support in the traditions of swiss design. Catalog Type catalog features fonts designed by TypeType. Each font is presented on its own page spread which lists main font characteristics, implementation examples, and OTFs. Specimen Each font specimen has an individual folder made of stiff white cardboard. The physical font versions are visual representations of how the fonts look in print. For more information check out: www.comence.ru facebook instagram behance
The folks over at Iteo, a digital agency from Poland shared a quite interesting project on their Behance profile. It is titled Animated Logofolio and it's basically a portfolio of logos and all the pieces are animated. It's definitely beautiful and it does give much more value to the work in addition to adding yet another dimension to the complicated task that is to design a brand identity. I love the idea of adding motion to brand identity, most of the modern design work in this field tries to add the idea of movement and nothing better than seeing that as a way to preview the work. Well done Iteo! Iteo is a design and development agency from Katowice, Poland. For more information make sure to check out www.iteo.co Brand identity and motion design
Tata&Friends Studio shared an super smart and elegant brand identity project on their Behance profile for the European Space Agency, or ESA. Rethink cESA is the European Space Agency and its mission is to shape the development of space exploration. Less known than it's American counterpart NASA, but just as strong in its achievements. ESA is part of the elite in space exploration. The result is a clever usage of negative space to create a rocket with one of the letters of ESA. Icon Magazine asked us to rebrand any possible thing for their rethink section. As we've been in love with the idea of rebranding the European Space Agency since a long time, we knew we had to go for it. Our rethink goal was to awaken the curiosity of people to space & understand the achievements of a united Europe in exploring the universe. Union makes force. Brand Identity This new approach brings a memorable branding that fits with the modern and futuristic ideas of ESA, helping them to awaken interest in new generations. Tata&Friends Studio is a design studio focused on brand identity, graphic design and illustration. They are based in Madrid, Spain and we definitely recommend that you check their work out at http://tatafriends.com/
We're just smitten with the work by lg2 for Taverne Louise in Quebec City. lg2 is Canada's largest independent creative agency specializing in innovation, strategy, packaging, branding and design just to name a few areas of their expertise. The brief for Taverne Louise - develop a logo and an aesthetic identity for a new restaurant whose name and menu are at the crossroads of tradition and modernity. Taverne Louise is situated in Québec City’s Old Port, right in front of its namesake, Bassin Louise. Named in the honor of Queen Victoria’s daughter, a significant figure in Canada's history, the logo reflects the restaurant’s menu, putting a modern spin on tradition. We most adore how the team at lg2 has taken Louise’s royal coat of arms and distilled it to its geometrical essence. The “O” wears an understated crown and omnipresent royal colours of gold and black give it an attractively regal air. Enjoy this delicious look at branding done right.
There's something about brand identity projects that have a dark theme. I know that it might be personal preference but black business cards or stationary definitely adds an elegant/upscale look. The Loupedeck work done by BOND Creative Agency is a great example of that. Loupedeck is a photo editing console for Adobe Lightroom. Bond created the identity and website for the start-up to help build their business. Bond’s agile and efficient process for identity and web creation allowed Loupedeck to quickly launch their product to the market. The public website features e.g. a blog, video tutorials and a support page, ensuring that visitors get all the information they need about the product. The webshop was built as a custom reusable WordPress plugin that’s based on React, Redux & Shopify SDK. This solution makes it possible to turn any WordPress page into a lightweight Shopify Store with a few clicks. Check out the website: loupedeck.com Photography: Kaapo Kamu Brand Identity
Fabio Pistoia is a designer from Milan, Italy and he shared an awesome brand identity project on his Behance profile. It's for a creative digital agency based in Milan name KIWI. There are many things to love about this project but I want to highlight the bold/blocky typeface. I have been noticing a trend perhaps with this type of treatment. Kickstarter just announced their new identity and they also employ this style. It works quite well, particularly with shorter words, like KIWI for example. Below you can see the full project including the art direction for imagery, which is not very common but it does help to create a visual identity. I also recommend you check out Fabio's full portfolio and learn a bit more about his work at http://www.fabiopistoia.com/ Brand Identity kiwidigital.it
Brand identity posts are never enough in my opinion. I feel that it's probably one of the most challenge design projects due to its constraints and the canvas you have to create for. If you think about it, the outcome is a simple composition with typography and with or without a symbol. The Rise project that Crate47 UK illustrates that quite well. From the sketches you can see how many different ideas they came up with to end up with a super simple result. I always love seeing that and thought it would be cool to share it here with you. Rise, a speciality coffee shop based in the heart of Dubai, was another joint brand and interior studio collaboration between Crate47 and Liqui Design. We were tasked with creating a shop and brand that had a casual and relaxed feel, but with a mature look and slightly edgy style. The logo was inspired but the morning sunrise, whilst the sub-branding took inspiration from the interior framework designed by Liqui. The client chose our coffee shop startup brand package, which included the design of cups, menu’s and apparel. Brand Identity Process Crate47 is a creative branding agency helps organizations move forward by building brands and shaping reputations. With studios in both London and Brighton they have fast become a thriving and vibrant agency with a reputation for building creative solutions across a range of sectors and disciplines. For more information check out http://www.crate47.com/ At Crate47 we are specialists in creating clear and cohesive messages that bring brands to life across a range of touchpoints. We unleash our relentless creative passion, expertise and enthusiasm using clear thinking and technical know-how that lift brands out of the ordinary with memorable and powerful communications.
Mano a Mano, a design studio from Porto, Portugal and focused on brand identity and graphic design shared a beautiful branding project for the Typographia Progresso Restaurant. At first I thought it was a typography project because of the name and the presentation, but then I realized it is for a restaurant that is located where it used to be a letterpress studio. Check out more information below. Under the wing of the renowned Chef Luis Américo, Typographia Progresso opened in late August 2017. Where there once was a former letterpress studio (whose name the restaurant decided to keep), there’s now a contemporary restaurant with a wine cellar, cheese & delicatessen store and a bakery. In a privileged space in the heart of the city, the menu goes from local to global, that is, from Porto to Portugal and from Portugal to the World (with a Portuguese touch). The graphic identity centers on several letterpress typographic compositions acknowledging the graphical heritage of the former place. The type that makes up the logo is bold and confident but contains subtle imperfections that hint at the unconventional nature of the venue. This concept is extended throughout the graphic applications, as the several menus designed with illustrations such as the world map that shows every country whose dish is on the menu.The color palette mirrors the sophisticated environment, with two old printing machines defining its ambience. Overall the brand has been crafted with the intent of being both vintage but modern, a place whose craft the world may have forgotten, but the palate didn’t. Client Typographia Progresso Restaurant Credits PHOTOGRAPHY: Leonor Oliveira Brand Identity
We're smitten with creative ideas agency Arithmetic's branding work for La Glace, a gourmet ice cream shop located in Vancouver. The team tapped into the notion that life’s best moments are bettered when cherished together as the core sentiment to express through the design details. You immediately taste the passion and heart that was poured into the work to create an emotional brand experience for La Glace from the interior design, furniture design, branding, custom packaging, wall mural art, art direction to the custom apron and uniform design, custom ice cream vessel design, brass menu board and retail signage. The most important emotional value was for the brand and all touch points to embody love and invite connection. The overarching inspiration for the art direction was born from a fascination of the mid-war transitional period between Art Nouveau and Art Deco and those details can be found throughout the space. The end result, a beautiful marriage of two distinct periods that connects and integrates different design movements in one gorgeous setting that results in a unique brand experience. We focused on harnessing sentimentality for the past - we leveraged the idea of nostalgia to create a space that would send people somewhere romantic and trigger positive memories. Elements such as brass, marble, the rounded bar and most of all, the colour mint evoke this notion.
Tariq Yosef Shishani shared a quite elegant brand identity project on his Behance profile. The project is titled Mirror and it is for an architecture studio. The logo features a simple and geometric form in perspective that ends up giving a good sense of depth. The use of Gotham for the typeface and the monochrome palette helps to make it feel even more minimalist. Below you can see a set of collaterals and applications of the brand identity. Tariq Yosef Shishani is a designer based in Amman, Jordan focused on branding, graphic design and typography. For more information make sure to check out his work at http://www.tariqdesign.com/ Brand identity
Larssen & Amaral created beautifully provocative yet elegant brand identity for !Konferansen, a conference for women in Norway. What caught my initial eye was the striking and bold visual language. You feel the words howling from the page in a way which fits seamlessly with the mission of the conference. !Konferansen was founded with the goal to provoke change by providing a platform for discussion and debates amongst strong woman and enabling them to share their moving stories. !Konferansen is a new Norwegian conference for women, by women. The conference aims to provoke change and inspire growth—setting focus on strong women and their stories. The conference will consist of a series of lectures, debates and discussions. We were tasked with creating the new visual identity and marketing materials. Larssen & Amaral is a Norwegian-American design consultancy offering fully-integrated design services. Our diverse international backgrounds bring together over 15 years of combined industry experience working with brand identity, graphic design, and retail design. For more information and to learn how you can be a part of next year's conference check the site here. Brand Identity
The new brand identity for VIMOD was based on the module-design concept and was included in different elements: corporate stationery, web design and social media animations. This branding project and image update begins with the definition of both, a new isotype and logo. The new brand identity design represents a synthesis of a functional, modular construction system. The power of simplicity expresses itself through a unique element, that summarizes a unique identity. The combination of useful and beautiful. Utility and aesthetics combined. Spaces are designed meticulously with great attention to detail. Textures are smooth. Metals that are cold to touch and natural wood become part of the environment, harmoniously. To design and to integrate. Straight lines and simple cuts create a new, sophisticated brand image. A functional system is the one that brings technical exigencies and artistic results together. Brand Identity h3l© Hachetresele is an independent studio that stands out for innovative ideas and creative work. Our team develops commercial and art projects of global significance. USA, CANADA, SPAIN, GERMANY, CHINA, TANZANIA, BRAZIL, CHILE+. Over the past decade, our practice has led to a sustainable approach to architecture, education and services, through a wide range of work. It has been named by the Presidency of Argentina as one of the most relevant studios and globally recognised as one of the most transcendent creative hubs in Latin America by TASCHEN. For more information check out: http://www.h3lweb.com/
Borja Albaladejo a designer from Malta shared a beautiful brand identity project on his Behance profile. I have been checking more of this type of projects lately. I am really focusing on the way designers present the work rather than just the outcome. My goal is to try to understand the role of presentations for any design project. My assumption is that it is a more than crucial part of the process especially if the design itself is a simple share or form. I think Borja did a good job on this brand identity. As he mentions, it's a for a new company born from the merger of 3 well established brands. The result is an elegant logo with a strong wordmark. I quite like the way he presented and some of the templates, like the ads one. Working with all stake holders we managed to create a brand that symbolised strength in the market, born out of the unique value created by this merger. We found that an essential part of this brand promise was about prioritising the customer journey. For more information about Borja make sure to check out his website at http://www.brndwgn.com/ Brand Identity
We fell in love with the interiors of Suzette, a retro chic inspired dessert bar in Singapore's Marina Bay. Not only a haven for those with a weak knee for sweets, this bite sized shop is also eye candy for anyone with a love for interiors. Enter Suzette and you will be greeted by a bar made up of customized terrazzo slabs creating a unique focal point of the shop. We're also digging the rich teal and blush color palette with copper and concrete peppered in at all the right spots. The result, a feminine space with just the right amount of edge. If you love the vibe as much as we do be sure to check out the folks over at The Strangely Good who we can thank for coming up for the overall look and feel. Bon Appetit!